EN VIVO, America's Premiere Music & Entertainment Festival, Kicks Off September 15th in NYC

EN VIVO, America's Premiere Music & Entertainment Festival, Kicks Off September 15th in NYC

NEW YORK, Aug. 28 /PRNewswire/ -- MSL Productions -- a multifaceted creative and production company based in NYC -- today announced a partnership with Ralph Mercado Presents and Televisa Publishing to launch EN VIVO, a first-ever series of one-day vibrant music and entertainment festivals celebrating Latino lifestyle. The first EN VIVO event will take place at Randall's Island in New York City on Saturday, September 15th, with Bud Light(R) as the Presenting Sponsor and AT&T as a supporting sponsor.

EN VIVO (www.envivoamerica.com) will roll out in eight additional markets, including Miami, Chicago, Los Angeles, Boston, Philadelphia, Providence, Houston and Corpus Christi through 2008. The tour will expand to at least six other cities in the next two years.

"En Vivo will be the largest gathering of A-list Latino music talent ever," says Ralph Mercado III, Vice President of Ralph Mercado Presents, the leading concert producer of Latin music events worldwide for more than 30 years.

EN VIVO will include as many as ten top headlining artists performing popular Latino music genres, such as salsa, merengue, bachata, reggaeton and Spanish pop. The world's top Salsa artists -- Gilberto Santa Rosa and El Gran Combo -- will perform for the first time in New York City on the same stage as the top selling merengue artists: Sergio Vargas, Fernando Villalona, Tono Rosario, and Los Hermanos Rosario. Other performers include the First Lady of reggaeton Ivy Queen, Rakim y Ken-Y, Nina Sky, Xtreme and numerous guest artists to be announced weekly as part of radio and internet promotions.

The events, expected to draw thousands, target Latino males and females, ages 18-45. The Hispanic consumer represents the largest minority in the U.S. today and is the fastest growing demographic.

"The Latino culture is an entire movement, a complete lifestyle, a phenomenon that is exploding globally," says Eleni Roselli, Partner at MSL and a co-founder of EN VIVO.

According to Roselli, MSL has developed EN VIVO into a national 12 month property. She says, "We will have an opt-in Latino community database that will make En Vivo the destination for corporations and brands who want to connect with the Latino consumer. It will have a life before and after each festival."

EN VIVO tickets are available through Ticketmaster -- www.ticketmaster.com

Source: MSL Productions

CONTACT: Debbie Brandwien for MSL Productions, +1-914-374-5188

Web site:

http://www.envivoamerica.com/

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