Hustler TV Promotes Jim Dettman to Senior Vice President of Sales, Marketing and Programming

Hustler TV Promotes Jim Dettman to Senior Vice President of Sales, Marketing and Programming

LOS ANGELES, Aug. 28 /PRNewswire/ -- Michael H. Klein, President of LFP, Inc. announced today that Jim Dettman has been promoted to Senior Vice President of Sales, Marketing and Programming for Hustler TV. Mr. Dettman originally joined the company as Vice President of Sales and Affiliate Marketing for the Eastern Region.

"Since joining us in October of 2004, Jim has played a key role in the development of Hustler TV," said Michael H. Klein, President, LFP Inc. "His knowledge of the Pay Per View and VOD industry and his diverse background have helped Hustler TV become one of the most successful adult networks, in an extraordinarily short period of time."

In his new role, Mr. Dettman will be responsible for overseeing all Sales, Marketing and Programming activities for Hustler TV. He will also be involved in other areas of LFP Broadcasting as the company expands the Hustler TV brand into other platforms such as mobile and IPTV delivery.

Mr. Dettman joined Hustler TV from iN Demand Networks where he served as the Vice President of Affiliate Marketing and was responsible for the development of the company's affiliate marketing strategy as well as the design of affiliate marketing campaigns. Before that, he directed Pay Per View sales and affiliate marketing at Showtime Sports and Event Programming. In that position he negotiated numerous distribution deals with all of the major MSOs and satellite television companies.

Mr. Dettman received his MBA in Marketing at UCLA Graduate School of Management and also attended the University of Tulsa where he received his BA in philosophy.

ABOUT LFP

LFP is the leading distributor of Adult Video/DVD, Print Publications, Internet and Adult Retail Stores. Hustler TV, now available in over 40 countries, brings the top performing movies and original programs from some of the best adult film companies under one of the best brands in adult entertainment to pay per view and video on demand. Tremendous cross promotional opportunities through the numerous Hustler properties help to ensure some of the highest buy rates in the industry.

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Source: LFP, Inc.

CONTACT: Michael H. Klein of LFP Broadcasting\Hustler TV,
+1-323-651-5400, mklein@lfp.com

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