Telegraph Media Group Partners With Brightcove to Deliver New Internet Video Channels

Telegraph Media Group Partners With Brightcove to Deliver New Internet Video Channels

LONDON, August 28/PRNewswire/ --

- Major UK daily newspaper site to introduce online news and
entertainment video programming

Brightcove, the leading Internet TV service, and Telegraph Media Group
(TMG) today announced a partnership to deliver new Internet video channels on
TMG's website telegraph.co.uk. Entertainment and news programming produced by
ITN's multimedia division, ITN On, will be launched as part of an expansion
of the Telegraph TV service between now and the end of 2007.

Using Brightcove's on-demand, media distribution platform, TMG will be
able to deliver branded video services that are timely and relevant to the
growing audience for information and entertainment delivered over the
internet. Programming will draw on the Telegraph's journalism talent and the
multimedia content production skills of ITN On and will cover areas including
arts, fashion and travel as well as daily rolling news.

"We are extremely excited to be working with Telegraph Media Group, a
market leader with one of the most popular and highly respected news
properties on the Internet," said Jeremy Allaire, chairman and chief
executive officer, Brightcove. "Our partnership provides Telegraph Media
Group with a powerful new capacity to deliver large volumes of timely
Internet video content, while also introducing new revenue streams through
online advertising."

"Investing in top quality video on the web is part of our strategy of
informing and entertaining our viewers at a time of their choosing," said
Edward Roussel, Digital Editor, Telegraph Media Group. "We are delighted to
be partnering with Brightcove, one of the most innovative companies in video
delivery on the web, to expand and enhance our online offering."

About Brightcove

Brightcove is an Internet TV service that empowers video producers and
programmers to build broadband businesses while giving viewers more choices
and control over their use of video and television. Founded by Internet
pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts,
Brightcove is the market-leading Internet video partner for international
news and entertainment businesses, including CBS Corporation, Discovery
Communications Inc., Dow Jones & Company, Inc., Fox Entertainment Group, MTV
Networks, The New York Times Company, Reuters, Sony BMG Music Entertainment,
Time Life, Warner Music Group, and Washingtonpost.Newsweek Interactive.

In July 2007, Brightcove opened its first international office in London,
UK. Telegraph Media Group joins a growing list of Brightcove customers based
in the UK, including British Sky Broadcasting, Hachette Filipacchi UK, Sony
BMG UK, Emap, and IPC Media.

For more information, visit http://corp.brightcove.com

About Telegraph Media Group

Telegraph Media Group publishes telegraph.co.uk, the most widely read
quality UK newspaper, The Daily Telegraph, The Sunday Telegraph and The
Weekly Telegraph.

The Telegraph was the first newspaper website in the UK to launch a
website.

In the first half on the year telegraph.co.uk had more UK visits than any
other newspaper group in the UK, according to Hitwise.

Web site: http://corp.brightcove.com

Source: Brightcove

Stephen Orr of AxiCom, +44-20-8392-4056, stephen.orr@axicom.com, or brightcove@axicom.com, for Brightcove; or Fiona MacDonald of Telegraph Media Group, +44-20-7931-2538, fiona.macdonald@telegraph.co.uk

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