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International Entertainment News

Wednesday, August 29, 2007

An Opportunity for Traditional TV Broadcasters: New Technology Offers Customers Tailored Contents

An Opportunity for Traditional TV Broadcasters: New Technology Offers Customers Tailored Contents

VIENNA, Austria, August 29/PRNewswire/ --

- Practical Testing in Cooperation With ORF and TW1 Successfully
Completed Just in Time for the IFA

Test operations performed in cooperation with ORF and TW1 proved it: the
new EDIBS (embedded digital broadcast services) technology is the first
solution that enables television broadcasting executives to satisfy the
individual expectations of their viewers while also rewarding them for their
loyalty to the broadcaster. Moreover, the new system gives advertisers the
option to individually communicate their messages to viewers. EDIBS
was developed over the past four years by F5, an emerging Austrian company,
with the support of ESA, the European Space Agency.

This new technology emulates airline mile reward programs, albeit with
complex technological efforts backing it up. Simply put, data is embedded in
the digital TV program and subsequently directly processed and interpreted by
the receiving device. No special appliances are required, as EDIBS is
compliant to many of the standard DVB set-top-boxes already on the market.

The patented technology does not only provide a smart TV audience
loyalty tool, but also offers commercial time marketers a new opportunity
for behavioral targeting. Direct customer contacts and the personal delivery
of relevant advertising information are no longer Internet exclusives: now
traditional television can also reap the benefits of such interactions. Not
only does this yield huge advantages for advertisers and the TV stations, it
also benefits the viewers, who are rewarded for their opt-in by the
broadcasters and their advertising partners.

The three-month pilot phase was successful

EDIBS was successfully tested in ORF's program segment TW1 in the past 3
months. The selected test households were impressed with the new options
television can now offer. They felt more personally involved in the program
activities. As a result, television viewing -in a time when ever more complex
distribution channels are becoming the norm - is evolving into a much more
personal medium than it has ever been.

F5 will now pursue the international marketing of EDIBS in partnership
with other interested parties.


Contact:

Mag. Gloria Hundsberger,
F5 GmbH,
Tel.: +43-1-8886545,
office@f-5.at

Source: F5 GmbH

Contact: Mag. Gloria Hundsberger, F5 GmbH, Tel.: +43-1-8886545, office@f-5.at


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