RTN Announces New Affiliate in Reno

RTN Announces New Affiliate in Reno

LITTLE ROCK, Ark., Aug. 29 /PRNewswire-FirstCall/ -- Retro Television Network (RTN), which is nationally owned and distributed by Equity Media Holdings Corporation (NASDAQ:EMDA), announced today that it has entered into an agreement with COX Broadcasting to bring RTN programming to Reno, NV. The new affiliate will launch Jan. 7, 2008, on a digital channel of COX's KRXI-TV, a FOX affiliate that reaches more than 260,000 households in the Reno/Lake Tahoe area.

RTN, which is home to dozens of hit shows such as Matlock, Mission: Impossible and Hawaii 5-0, is a new television network that provides each affiliate a customized feed, in addition to local programming including news, weather and sports. The network is specifically designed to go on a broadcast digital channel and provides local broadcasters with a way to get ratings and successfully monetize their digital spectrum.

"RTN-Reno offers our viewers a step back in time to see all of the great shows of the past," said Steve Cummings, General Manager of KRXI-TV. "It is a real viewing opportunity for our audiences in Northern Nevada."

"RTN-Reno viewers will delight in seeing a young Michael Douglas in The Streets of San Francisco, one of the original procedurals that spawned many of today's hit shows," said Mark Dvornik, Executive Vice President of RTN, "and they will enjoy hearing Robin Leach say 'champagne wishes and caviar dreams' in Lifestyles of the Rich and Famous on their very own 'Prime Time all the Time' schedule."

About Equity Media Holdings Corporation

Equity Media Holdings Corporation (NASDAQ:EMDA) is a growing broadcaster with multiple sources of revenue and value in its operations that include its Broadcast Station Group, Spectrum Holdings Division and Broadcast Services Division. Equity Media is one of the largest owners and operators of television stations in the United States, currently owning stations in 41 markets that cover more than 32% of the U.S. population. It is the second largest affiliate group of the top ranked Univision and TeleFutura networks, two networks driven by the growth of the Hispanic population in the U.S. Equity Media's proprietary Centralized Automated Satellite Hub (C.A.S.H.) system and Retro Television Network provide centralized content distribution services, which Equity Media believes are unique within the media industry. For more information, please visit www.EMDAholdings.com.

Source: Equity Media Holdings Corporation

CONTACT: Mark Dvornik, +1-501-219-2400, or Stan Smith, +1-561-955-7370,
StanSmith@EMDAholdings.com, both of Equity Media Holdings Corporation

Web site:

http://www.emdaholdings.com/

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