Netflix Instant Watching Feature Doubles Viewings to 10 Million in Six Weeks

Netflix Instant Watching Feature Doubles Viewings to 10 Million in Six Weeks

'Letters from Iwo Jima,' 'Pan's Labyrinth' and 'The Good German' Added to Instant Watching Library

LOS GATOS, Calif., Aug. 29 /PRNewswire-FirstCall/ -- Netflix, Inc. (NASDAQ:NFLX), the world's largest online movie rental service, today announced a significant milestone in the feature that allows people to watch movies and television episodes instantly on their personal computer. As of August 22, Netflix members have watched movies and TV episodes 10 million times on their PCs, doubling the number of viewings in the last six weeks. A phased rollout of the instant watching feature began in January and by July 7 had generated five million views.

The company attributed the rapid acceleration of instant watching viewership to more subscribers becoming aware of the feature and the influx of exciting new titles such as the feature films "Letters from Iwo Jima," "Pan's Labyrinth" and "The Good German" and the hit BBC TV show "The Office" starring Ricky Gervais.

Every day Netflix adds more titles for members' enjoyment.

As with the Netflix 85,000 title DVD library, members can browse movies available to watch instantly by title, genre or star rating. Personalized recommendations, based on an individual's historical preferences, also appear at the top of the member's home page tabbed "Watch Instantly."

About Netflix

Netflix, Inc (NASDAQ:NFLX) is the world's largest online movie rental service, providing more than six million subscribers access to more than 85,000 DVD titles plus a growing library of more than 4,000 choices that can be watched instantly on their PCs. The company offers nine subscription plans, starting at only $4.99 per month. There are no due dates and no late fees -- ever. All Netflix plans include both DVDs delivered to subscribers' homes and, for no additional fee, movies and TV series that can be started in as little as 30 seconds on subscribers' PCs. DVDs are delivered free to members by first class mail, with a postage-paid return envelope, from over 100 U.S. shipping points. Nearly 95 percent of Netflix subscribers live in areas that can be reached with generally one business day delivery. Netflix offers personalized movie recommendations and has two billion movie ratings. For more information, visit http://www.netflix.com/.

First Call Analyst:
FCMN Contact: sswasey@netflix.com

Source: Netflix, Inc.

CONTACT: Steve Swasey of Netflix, Inc., +1-408-540-3947,
sswasey@netflix.com

Web site:

http://www.netflix.com/

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