Elvis Fans Flip Out

Elvis Fans Flip Out

Flip Books Entertain Memphis Crowds to Promote DVD Release of 'Elvis: The Miniseries'

MOUNT KISCO, N.Y., Aug. 14 /PRNewswire/ -- Elvis Presley left the building thirty years ago, but "Elvis: The Miniseries" arrived on DVD today for the first time ever. To promote the release, Starz Home Entertainment is passing out free flip books from Elvis-decorated Segways at several celebrations in Memphis marking the 30th anniversary of the legend's death this week. With a simple flip-of-a-thumb, the flip books bring Elvis back to life by playing full-motion clips from the movie featuring the king of rock n' roll's famous swinging hips and sneering lips -- leaving fans feeling all shook up, all over again.

Originally invented in 1882 and recognized as one of the earliest forms of interactive multimedia, flip books create the optical illusion of motion when images stacked in sequential stages of movement are flipped. Produced by Flippies, a New York-based manufacturer, the flip books are bringing images of "Elvis: The Miniseries" to life for fans at events and happenings in Memphis throughout the week. "In this age of high-tech interactive multimedia, the simplicity of flip books is not only refreshing, but its illusion is even more captivating than ever," said Jeffrey Kay, President of Flippies. "Creative marketers like Starz Home Entertainment are, once again, beginning to add flip books into the mix as consumers rediscover the medium as a fun and engaging promotional marketing item."

"What better way to remember the life of Elvis than with a flip book that shows him dancing and having fun when he was young," said Rose Zivkovich from Starz Home Entertainment. "Flippies are perfect for building awareness and buzz for 'Elvis: The Miniseries' during this historic week in Memphis. We'll also be using them as promotional items at consumer and trade conventions, and also as pre-order gifts for the DVD on select consumer websites."

Companies or individuals interested in creating their own custom flip books can visit Flippies online at http://www.flippies.com/ for more information.

About Starz Home Entertainment:

Starz Home Entertainment is a division of Starz Media. Starz Media is a programming production and distribution company operating worldwide. It includes the Film Roman, Anchor Bay Entertainment, and Manga Entertainment brands. Its units create animated and live-action programming -- including theatrical films -- and programming created under contract for other media companies. It distributes that programming, and programming acquired from outside producers, through home video retailers, theaters, broadcasters, ad supported and premium television channels, and Internet and wireless video distributors in the US and internationally. Starz Media is a programming, production and distribution company operating worldwide and is a wholly owned subsidiary of Starz, LLC which in turn is a wholly owned subsidiary of Liberty Media Corp. and which is attributed to Liberty Capital Group, http://www.starz.com/.

About Flippies:

New York-based Flippies, Inc. is the world's largest manufacturer of custom flip books. Flippies applies patent-pending production techniques, technology, creativity and passion to the development of high-quality custom flip books for marketers, publishers and enthusiasts worldwide. For more information, visit http://www.flippies.com/.

Contact:
Jeffrey Kay
Flippies, Inc.
772 Armonk Road
Mount Kisco, NY 10549
jkay@flippies.com
(914) 244-1954

Download high resolution images of Elvis flip books cleared for media usage at http://download.yousendit.com/629B6A2F14E5032B

Actual flip book samples available on request.

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

First Call Analyst:
FCMN Contact:

Source: Flippies, Inc.

CONTACT: Jeffrey Kay of Flippies, Inc., +1-914-244-1954,
jkay@flippies.com

Web site:

http://www.flippies.com/
http://www.starz.com/

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