Beyonce's Fall Continues to Trip up Web Users as Top Term on Lycos; 'High School Musical 2' Propels Disney Back into Top 10; 'Psych,' Most-Searched Summer TV Show

Beyonce's Fall Continues to Trip up Web Users as Top Term on Lycos; 'High School Musical 2' Propels Disney Back into Top 10; 'Psych,' Most-Searched Summer TV Show

'Bourne Ultimatum,' Mary Louise Parker, Corey Haim ... Big Search Gainers

The Lycos 50(TM) for Week Ending Aug. 4, 2007

WALTHAM, Mass., Aug. 8 /PRNewswire/ -- Lycos, Inc. (http://www.lycos.com/), a leading community destination for broadband entertainment content, today announced the following information from The Lycos 50(TM), the 50 most popular Internet search results for the week ending Aug. 4, 2007. For a complete list of The Lycos 50 and for in-depth text of The Lycos 50 Daily Report, go to http://50.lycos.com/ . Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/.

Biggest Movers and Shakers for Week Ending Aug. 4, 2007:

1. Bourne Ultimatum 900 %
2. Ugly Betty 733 %
3. Mary Louise Parker 700 %
4. Corey Haim 700 %
5. South Beach Diet 300 %
6. eMule 163 %
7. Whoopi Goldberg 100 %
8. David Duchovny 100 %
9. Julia Stiles 36 %
10. Shakira 34 %

Notes of Interest:

Beyonce (#1) dominates web search interest for the second straight week, following her fall from a concert stage in Orlando nearly two weeks ago, while MySpace (#2) and YouTube (#3) continue to see a spike in search activity due in part to searches for the video of Beyonce's fall. Meanwhile, web users appear to be tiring of Lindsay Lohan's (#11) downward spiral, as search interest for Lohan drops 54 percent over the past week. But while former Disney alum Lohan cools off, Disney (#8) jumps from the number 11 spot last week, as the world awaits the debut of "High School Musical 2," coming to the Disney Channel Aug. 17. Searches for "High School Musical 2" have increased 180% since the first week in June, and searches for star Zac Efron have jumped 95%. Efron is undoubtedly the most popular star of "High School Musical" with web users, receiving 203% more search activity this week than second most popular star, Ashley Tisdale. Check out the "High School Musical 2" hoopla on Lycos MIX at http://mix.lycos.com/mix/disneys-high-school-musical-2 .

The Lycos 50 Most-Searched summer TV shows for the week ending Aug. 4, 2007:

1. Psych
2. Big Brother
3. Greek
4. Kyle XY
5. Fallen
6. Entourage
7. Eureka
8. Age of Love
9. The Closer
10. The Singing Bee

Search Gainers:

"The Bourne Ultimatum," which won big at the box office last weekend, is also a hit with web users, grossing 900% in search activity, with search interest for one of the film's costars, Julia Stiles, also rising 36% this week. Stiles dominates online interest over the star of the film franchise, Matt Damon, generating 2,100% more searches than Damon. Two Showtime stars, Mary Louise Parker and David Duchovny, also increase this week as Season 3 of Parker's sitcom, Weeds, debuts on August 13 and Duchovny's soon to air new series, "Californication," centers around a troubled LA novelist. Corey Haim, currently co-starring with Corey Feldman in the A&E reality show, "The Two Coreys," also jumps 700% this week.

The Lycos 50(TM) Top 10 Search Terms for the Week Ending Aug. 4, 2007:

1) Beyonce 6) Paris Hilton
2) MySpace 7) Britney Spears
3) YouTube 8) Disney
4) Pokemon 9) Clay Aiken
5) Naruto 10) WWE

About Lycos, Inc.

Lycos, Inc. (http://www.lycos.com/) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. operates search and technology websites that foster online communities, including the new Lycos Cinema and Lycos MIX video platforms, combining community with high-quality broadband video content. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Lycos Phone, Lycos Entertainment, Lycos Music and Lycos Planet. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/.

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

First Call Analyst:
FCMN Contact:

Source: Lycos, Inc.

CONTACT: Kathy O'Reilly of LYCOS, Inc., +1-781-370-2853,
Kathy.O'Reilly@lycos-inc.com

Web site:

http://www.lycos.com/
http://www.daum.net/
http://50.lycos.com/
http://lycos50.tripod.com/blog
http://mix.lycos.com/mix/disneys-high-school-musical-2

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