Si TV Partners With Maria Perez-Brown and Dorado Entertainment to Develop and Produce Multiplatform Programming for Exploding Latino Youth Audience

Si TV Partners With Maria Perez-Brown and Dorado Entertainment to Develop and Produce Multiplatform Programming for Exploding Latino Youth Audience

LOS ANGELES, Aug. 8 /PRNewswire/ -- Si TV, the nation's leading network targeting millions of 18-34-year old Latinos with compelling entertainment in English, announced today that it has partnered with Maria Perez-Brown and her production company, Dorado Entertainment, to develop and produce content for distribution across Si TV's diverse media platforms, including the linear network, broadband, VOD and mobile. Perez-Brown will commence immediately and will report to Si TV CEO Michael Schwimmer.

"Si TV is delighted to be working so closely with Maria Perez-Brown and Dorado Entertainment, and we look forward to a very exciting creative partnership," says Schwimmer. "Besides being a highly accomplished creator and producer of award-winning television, Maria is a dynamic individual who truly understands our audience: young, acculturated Latinos."

"Si TV has created an important new media company for a huge and underserved audience -- an audience I know well and am truly passionate about," added Perez-Brown. "Together we will create exceptional, breakout programming that is authentic and really speaks to our audience."

Perez-Brown has a long list of impressive television credits in the Latino, non-Latino and youth categories, including the development of several drama and sitcom scripts for Touchstone Television. In 2006, Perez-Brown executive produced the 20th Anniversary of the Hispanic Heritage Awards from the Kennedy Center. The program aired on NBC in English and on Telemundo in Spanish. Most recently, she consulted with Latin American television networks Venevision, RCN and Televisa in the development and adaptation of their Spanish language formats for U.S. television audiences.

Perez-Brown was the creator and executive producer of Taina, a live-action comedy series for Nickelodeon about a 15-year-old Latina caught in between two cultures, her traditional Latino family and the contemporary world of her school and friends. Taina was named Best Children's Series for 2002 by the Imagen Foundation and the National Council of La Raza.

As executive producer and creator, Perez-Brown launched the popular pre- school series Gullah Gullah Island, which was named one of the top 10 television shows for children by TV Guide. Gullah Gullah Island became a top- rated Nick Jr. series and was nominated for a Daytime Emmy Award. The series also garnered three Parent's Choice Golden Awards, a National Association of Minorities in Cable Award and four NAACP Image Award nominations.

Perez-Brown has received an Annual Achievement in Television Award from the National Hispanic Academy of Media Arts and Sciences; the New York University Award for Outstanding and Dedicated Service to the Latino Community; and an Emmy nomination for producing Gullah Gullah Island. She also served as executive in charge of production for the Nickelodeon series The Mystery Files of Shelby Woo and the network's Peabody Award-winning campaign, The Big Help.

Born in Dorado, Puerto Rico, Perez-Brown earned a B.A. from Yale University and a law degree from New York University.

About Si TV

Si TV is America's first media company to reach the millions of 18-34 year old Latinos who prefer their content in English and seek it across all platforms-including linear television, online, video-on-demand and wireless devices. Si TV offers authentic, relevant content and a 60% original programming slate that ranges from outrageous comedy to music, independent movies, lifestyle and talk. The network is available nationwide on Dish Network, and in more than 200 cities and communities across America, including New York, Los Angeles, Chicago, Dallas, Houston, Detroit, Denver, San Antonio and Las Vegas. Si TV's cable and telco affiliates include AT&T, Cox, Comcast, Insight, Qwest, Time Warner Cable and Verizon, among others. For more information about Si TV, please visit http://www.sitv.com/.

First Call Analyst:
FCMN Contact:

Source: Si TV

CONTACT: Jacqueline B. Reynolds, VP of Marketing of Si TV,
+1-323-543-2781, jreynolds@sitv.com

Web site:

http://www.sitv.com/

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