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Wednesday, August 08, 2007

Si TV's Ed Leon Departs To Pursue New Opportunities

Si TV's Ed Leon Departs To Pursue New Opportunities

LOS ANGELES, Aug. 8 /PRNewswire/ -- Ed Leon, SVP of programming and production at Si TV is leaving the network to pursue new opportunities in production and development. During his nearly four years at Si TV Leon held the titles of VP and SVP of production, and ultimately SVP of programming and production. A producer as well as an executive, Leon created half a dozen series for Si TV and was an executive producer of the channel's 17 original series.

"Ed's energy and creativity from Si TV's inception played a key role in the network's development," said Michael Schwimmer, CEO of Si TV.

In addition to shows, Leon also spent two years supervising the network's on-air promotions department which garnered 32 Promax and BDA Awards under his management.

Leon was recently named to the list of most influential Latinos in the entertainment industry by the Imagen Foundation. Before joining Si TV, he was a producer with show credits for NBC, ABC, Fox, and MTV.

About Si TV

Si TV is America's first media company to reach the millions of 18-34 year old Latinos who prefer their content in English and seek it across all platforms-including linear television, online, video-on-demand and wireless devices. Si TV offers authentic, relevant content and a 60% original programming slate that ranges from outrageous comedy to music, independent movies, lifestyle and talk. The network is available nationwide on Dish Network, and in more than 200 cities and communities across America, including New York, Los Angeles, Chicago, Dallas, Houston, Detroit, Denver, San Antonio and Las Vegas. Si TV's cable and telco affiliates include AT&T, Cox, Comcast, Insight, Qwest, Time Warner Cable and Verizon, among others. For more information about Si TV, please visit http://www.sitv.com/.


First Call Analyst:
FCMN Contact:


Source: Si TV

CONTACT: Jacqueline B. Reynolds, VP of Marketing of Si TV,
jreynolds@sitv.com, +1-323-543-2781

Web site:

http://www.sitv.com/


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