AT&T U-verse TV Scores Football Programming Touchdown

AT&T U-verse TV Scores Football Programming Touchdown

Football Fans Can Enjoy Access to Big Ten Network Starting Aug. 30 With U-verse TV

SAN ANTONIO, Aug. 27 /PRNewswire-FirstCall/ -- When it comes to catching the excitement of Big Ten football, AT&T U-verse(SM) TV customers won't be left on the sidelines. AT&T Inc. (NYSE:T) today announced the availability of the Big Ten Network across all U-verse markets in the most popular U-verse TV programming packages.

Starting Aug. 30, the Big Ten Network will showcase more than 400 live events, original programming and conference football games in standard and High Definition (HD). U-verse TV customers can enjoy access to the Big Ten Network in the U100 programming package and above, which starts as low as $44 a month. With an HD service subscription for $10 more a month, U-verse customers can watch the Big Ten Network in spectacular HD. Available games will be aired on channels 650 in standard definition and 1250 in High Definition.

"The Big Ten Conference is followed by loyal alumni and football fans across the nation," said Dan York, head of content and programming, AT&T Entertainment Services. "We're proud to include this great new network in our most popular programming packages. It's part of our ongoing commitment to offer our customers the content they want."

In addition to the robust sports lineup available in most U-verse TV packages, sports fans can also get access to even more unique sports programming with The Sports Package. For only $10 more a month, The Sports Package includes more than 25 channels of college sports, regional sports, international soccer, outdoor recreation, horse racing and more.

Customers seeking additional information on AT&T U-verse -- or to find out if it's available in their area -- can visit http://uverse.att.com/. AT&T U-verse customers can get more information about AT&T U-verse programming and television events by visiting http://uverse.att.com/uconnect.

Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

About Big Ten Network

The Big Ten Network is dedicated to covering the Big Ten Conference and its 11 member institutions. The Big Ten Network will provide unprecedented access to an extensive schedule of conference sports events and shows; original programs in academics, the arts and sciences; campus activities; and associated personalities. Sports programming will include live coverage of more major men's and women's events than ever before, along with news, highlights and analysis, all complemented by hours of university-produced campus programming. The network is available to all cable and satellite carriers and television distributors nationwide, with most programs offered in stunning high-definition television (HDTV). The Big Ten Network is a joint venture between subsidiaries of the Big Ten Conference and Fox Cable Networks. For more information regarding the Big Ten Network, visit http://www.bigtennetwork.com/.

U-verse Service: Prices, programming, and offers subject to change. Services provided by your local AT&T telephone company and are available in limited areas. Residential customers only. Taxes, city video cost recovery fees, and additional fees extra. Equipment rental fees are included as part of your monthly recurring charges. Acceptance of Terms of Service required. Credit and other restrictions apply. Subscription to an AT&T U-verse TV standard definition programming package required for HD Technology Fee option and The Sports Package subscription.

First Call Analyst:
FCMN Contact: rolf.gatlin@fleishman.com
Web sites:

http://www.att.com

http://www.BigTenNetwork.com

Source: AT&T Inc.

CONTACT: Destiny Belknap of AT&T Inc., +1-214-665-1314,
dbelknap@attnews.us

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