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Wednesday, July 18, 2007

Viacom's MTV Networks Names Reginald Williams Senior Vice President, Music Strategy, MTV Networks

Viacom's MTV Networks Names Reginald Williams Senior Vice President, Music Strategy, MTV Networks

NEW YORK, July 18 /PRNewswire/ -- MTV Networks (MTVN), a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), today announced the promotion of Reginald Williams to Senior Vice President of Music Strategy for MTVN. Based in New York, Williams reports to George Cheeks, Executive Vice President, Business Affairs and Co- General Counsel of MTVN.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20070718/NYW095 )

"With his extensive strategic abilities and passion for our brands, I'm very pleased to have Reggie serve as our chief liaison between the music industry and our businesses," said Cheeks. "The landscape of the music industry is changing faster than ever, and Reggie is the ideal candidate to navigate this evolution while maintaining and strengthening our relationships with our partners in the recording industry."

In this role, Williams will conceive and execute the overall Company strategies and financial models for securing the use of music on MTVN's global television and digital platforms, including online, wireless and VOD. Williams will also be responsible for advising senior company executives on global music rights matters, and overseeing the negotiating and drafting of global license and music rights agreements.

Prior to his promotion, Williams served as Vice President of the MTVN Music Strategy team. Williams joined MTVN in 2001 as Counsel to VH1. In this role, he negotiated all acquisitions of content for and was responsible for all new media-related legal matters for VH1, including negotiating and drafting all agreements for VH1.com, overseeing all VH1.com compliance issues and serving as the VH1 business and legal affairs representative in cross- channel new media initiatives.

Before joining MTV Networks, Williams was the Director of Corporate Development for Vanguarde NeoMedia, where he was responsible for developing business strategies for five new media services targeting the urban market. Before his tenure at Vanguarde, Williams was the founder and CEO of nuRules.com, an urban lifestyle website that featured news, reviews, articles and streaming media related to urban culture. Williams began his career as a corporate lawyer with Paul, Hastings, Janofsky & Walker, LLP, before leaving to practice entertainment law at Epstein, Levinsohn, Bodine, Hurwitz & Weinstein, LLP. Williams received his undergraduate degree from Harvard College and his law degree from Harvard Law School.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070718/NYW095
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN10
PRN Photo Desk, photodesk@prnewswire.com
Source: MTV Networks

CONTACT: Mark Jafar of MTV Networks, +1-212-846-8961, or
mark.jafar@mtvstaff.com

Web site:

http://www.mtv.com/


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