UPDATE: Major Hollywood Studios and Consumer Electronics Manufacturers Announce Blu-ray Summer Promotion

UPDATE: Major Hollywood Studios and Consumer Electronics Manufacturers Announce Blu-ray Summer Promotion

Summer-Long Consumer Promotion Ties Into The Growing Momentum For The Blu-ray Disc(R) Format

Campaign supported by major print and online media campaigns

LOS ANGELES, July 2 /PRNewswire/ -- Seven of the major Hollywood studios and six top consumer electronics manufacturers today announced the launch of the Blu-ray Disc Promotion, a summer-long promotional program intended to encourage customers to experience the unparalleled high-definition experience that Blu-ray(TM) provides. The promotion gives consumers the opportunity to jump-start their high definition library by receiving five free Blu-ray Discs from a list of over 20 of the most popular titles offered by participating studios when they purchase qualifying Blu-ray players between July 1 and September 30, 2007.

Participating studios include Buena Vista Home Entertainment, Lionsgate Home Entertainment, MGM Home Entertainment, Paramount Home Entertainment, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment and Warner Home Video. Hardware manufacturers include Panasonic Consumer Electronics, Philips Electronics, Pioneer, Samsung, Sony Electronics and Sony Computer Entertainment.

Consumers who purchase any one of the many qualifying Blu-ray players from participating hardware companies will be able to select five of the following Blu-ray titles, which include new releases and fan favorites. Among the 21 titles in this mail-in offer are: Babel, Black Rain, Blazing Saddles, Chicken Little, The Corpse Bride, The Devil's Rejects, The Guardian, Hart's War, Invincible, The Italian Job, Kiss of the Dragon, The Last Waltz, The Omen [2006], Pearl Harbor, The Phantom of the Opera, Resident Evil: Apocalypse, Species, Stealth, Stir of Echoes, The Transporter 2 and Underworld: Evolution.

The promotion will kick off on July 1, 2007 and will be supported by a major print and online media campaign that will also launch in July. This campaign will be seen in such popular print publications as Maxim, GQ, Rolling Stone and online sites such as CNET and Google among others.

The Blu-ray Disc technology has quickly become a leader in the high definition marketplace and is supported by over 170 companies spanning consumer electronics, computers, gaming, music and movie studios. It represents many of the major brands that consumers have grown to love and trust. Brands such as Sony, Panasonic, Samsung, Pioneer, Phillips, Warner Bros., Paramount, Disney, Fox, MGM and Lionsgate are just a few that are supporting this revolutionary technology.

For more information on Blu-ray Disc, visit http://www.blu-raydisc.com/. Details on the Summer Blu-ray Disc Promotion will be available starting July 1 at http://www.bluraysavings.com/ or http://www.blu-raydisc.com/.

First Call Analyst:
FCMN Contact:

Source: Blu-ray Disc Promotion

CONTACT: Andrew Warren, +1-310-526-5512, awarren@gcigroup.com, or
Lindsey Carlin, +1-310-526-5570, lcarlin@gcigroup.com, both of GCI Group for
Blu-ray Disc Promotion

Web site:

http://www.sonypictures.com/

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