Experience the Magic in a Whole New Way at the Muvico BayWalk 20 IMAX(R) Theater

Experience the Magic in a Whole New Way at the Muvico BayWalk 20 IMAX(R) Theater

Harry Potter and the Order of the Phoenix: An IMAX 3D Experience Opens on July 11 - Advance Tickets Now Available

The second live-action Hollywood film featuring scenes converted into IMAX(R) 3D

ST. PETERSBURG, Fla., July 2 /PRNewswire/ -- Prepare your charms, spells and grab your wand! On July 11th at the Muvico BayWalk 20 IMAX(R) Theater in downtown St. Petersburg, moviegoers will be spellbound when they join the ranks of Dumbledore's Army and see the highly anticipated Harry Potter and the Order of the Phoenix featuring the explosive finale in IMAX(R) 3D - the most immersive cinematic 3D in the world. Using proprietary 2D to 3D conversion technology, approximately 20 minutes of the film's finale have been transformed into IMAX 3D for a truly magical ending.

Just as the film reaches the peak of excitement, moviegoers will be transported inside the film to experience the action, drama and wonder of Harry Potter as never before. Harry Potter and the Order of the Phoenix: An IMAX 3D Experience will debut concurrently with the nationwide 35mm release from Warner Bros. Pictures on July 11th.

A special on-screen cue will alert moviegoers when to put the 3D glasses on. A green icon of flashing glasses will enter the frame across the bottom of the screen to indicate that the glasses should be put on. At the end of the 3D sequence, a red icon will appear, indicating when the glasses should be taken off.

FIRST SHOWING AT 12:01 A.M. ON JULY 11

Beginning today, tickets for the Muvico BayWalk 20 IMAX Theater in St. Petersburg may be purchased online. Visit the website at muvico.com for advance purchases. The very first public showing will be at 12:01 a.m. on July 11th.

Harry Potter and the Order of the Phoenix has been transformed into the unparalleled image and sound quality of The IMAX Experience(R) through IMAX DMR(R) (Digital Re-Mastering) technology, providing moviegoers with an extraordinary cinematic experience. This marks the second live-action Hollywood film featuring scenes digitally converted into IMAX 3D.

The film's director, David Yates, stated, "Seeing 'Harry Potter and the Order of the Phoenix' on the giant IMAX screen, audiences will feel as if they have literally stepped into the world of Harry Potter to experience all of the action and adventure alongside Harry, Hermione and Ron. The immersive experience of seeing the film's finale in IMAX 3D is sure to add a whole new perspective for all audiences."

In Harry Potter and the Order of the Phoenix, Harry returns for his fifth year of study at Hogwarts only to discover that much of the wizarding community has been led to believe that the story of the teenager's recent encounter with the evil Lord Voldemort is a lie, putting Harry's integrity in question. Worse, the Minister for Magic, Cornelius Fudge, has appointed a new Defense Against the Dark Arts teacher, the duplicitous Professor Dolores Umbridge. But Professor Umbridge's "Ministry-approved" course of defensive magic leaves the young wizards woefully unprepared to defend themselves against the Dark forces threatening them, so, at the prompting of his friends Hermione and Ron, Harry is convinced to take matters into his own hands. Meeting secretly with a small group of students who name themselves "Dumbledore's Army," Harry teaches them how to defend themselves against the Dark Arts, preparing the courageous young wizards for the extraordinary battle that lies ahead.

Warner Bros. Pictures Presents A Heyday Films Production, Harry Potter and the Order of the Phoenix. The film stars Daniel Radcliffe, Rupert Grint, Emma Watson, Helena Bonham Carter, Robbie Coltrane, Warwick Davis, Ralph Fiennes, Michael Gambon, Brendan Gleeson, Richard Griffiths, Jason Isaacs, Gary Oldman, Alan Rickman, Fiona Shaw, Maggie Smith, Imelda Staunton, David Thewlis, Emma Thompson, and Julie Walters. The film was directed by David Yates and produced by David Heyman and David Barron. Michael Goldenberg wrote the screenplay, based on the novel by J.K. Rowling. Lionel Wigram served as executive producer.

Harry Potter and the Order of the Phoenix will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. This film has been rated "PG-13" by the MPAA for "sequences of fantasy violence and frightening images."

The Muvico BayWalk 20 IMAX Theater is located at 151 2nd Avenue North in downtown St. Petersburg. Box office phone is 727-502-0965 or visit muvico.com

www.harrypotterorderofthephoenix.com

Get IMAX showtimes and theatre information "on the go" with 43KIX. Text the word "IMAX" followed by a space, then your zip code to 43KIX (43549). To receive updates about upcoming IMAX film releases and events, text "IMAXNEWS" followed by a space, then your zip code to 43KIX (43549).

About MUVICO Theatres

Muvico Theaters was founded in 1984 and currently operates 228 screens in 12 theatres across the USA. Muvico Theaters' average number of screens per location is 19.5, the highest in the industry. Its strategy is to develop, acquire and operate state-of-the-art megaplex theaters in entertainment centers in mid-sized metropolitan markets and suburban growth areas of larger metropolitan markets in any suitable location. Muvico Theaters takes a boutique approach to each project, making it a unique and breathtaking place to see a movie.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR is the Company's groundbreaking digital remastering technology that allows it to transform digitally virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

First Call Analyst:
FCMN Contact:

Source: IMAX Corporation

CONTACT: Bob Holtzman, Muvico/IMAX, +1-305-302-1788, or Diane Gersky,
Warner Bros. Field, +1-305-604-2008, both for IMAX Corporation

Web site:

http://www.imax.com/
http://www.muvico.com/

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