TiVo Appoints Karen Bressner as Senior Vice President of Advertising Sales

TiVo Appoints Karen Bressner as Senior Vice President of Advertising Sales

- Former Viacom Executive to Lead TiVo's Advertising Business -

ALVISO, Calif., July 26 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced it has appointed Karen Bressner as Senior Vice President of Advertising Sales.

Based in New York and reporting directly to TiVo President and CEO Tom Rogers, Ms. Bressner brings to TiVo more than 25 years of experience in developing strategies for integrated sales efforts across national cable television, broadcast, and online. These efforts have resulted in significant growth in advertising revenue and a substantial increase in the national advertiser base in her prior positions.

Prior to joining TiVo, Ms. Bressner was Senior Vice President, National Advertising Sales for some of Viacom International's most well known brands, running advertising sales for Nick at Nite, TV Land, and TVLAND.com. Prior to that, she served as Vice President, Eastern Region Sales for Discovery Communications, Inc. Ms. Bressner launched her advertising career at Young & Rubicam Inc. and Foote, Cone & Belding. In 2007, Ms. Bressner was named recipient of Working Mother magazine's "Advertising Working Mother of the Year".

"I am very pleased to have Karen on board. I believe that with her experience in leading sales for some of the most well-known brands in the media industry, she will be critical in helping TiVo realize its full potential as the DVR continues to impact television advertising," said Rogers. "The momentum of our advertising assets is enabling us to weave our way into the fabric of the media industry. With the addition of Karen, I am confident that we are poised for strength and growth in our advertising business."

"I am thrilled to join the TiVo team. I was particularly attracted to TiVo's dedication to developing advertising solutions that help advertisers reach consumers who are increasingly fast-forwarding through television advertising," said Bressner. "I look forward to taking part in this burgeoning business, which I believe has great promise for future growth."

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ:TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set- top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings, WishList(R) searches, and TiVo(R) KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

TiVo, Season Pass, WishList, Series2, Series3, TiVoToGo, 'TiVo, TV your way' and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2007 TiVo Inc. All rights reserved.

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, possible future growth in TiVo's advertising business and related revenues. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in the Company's public reports, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2007 and subsequent current and quarterly reports filed with the Securities and Exchange Commission. The Company cautions you not to place undue reliance on forward- looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

First Call Analyst:
FCMN Contact: kwierzbicki@tivo.com

Source: TiVo Inc.

CONTACT: Investor Relations, Derrick Nueman, +1-408-519-9677,
dnueman@tivo.com; or Media Relations, Whit Clay of Sloane & Company,
+1-212-446-1864, wclay@sloanepr.com, for TiVo Inc.

Web site:

http://www.tivo.com/

-------
Profile: intent