TIBCO's 'Greg the Architect: SOA This. SOA That.' Honored With Stevie Award at 5th Annual American Business Awards(SM)

TIBCO's 'Greg the Architect: SOA This. SOA That.' Honored With Stevie Award at 5th Annual American Business Awards(SM)

PALO ALTO, Calif., July 10 /PRNewswire-FirstCall/ -- TIBCO Software Inc. (NASDAQ:TIBX) today announced that it received a Stevie Award for Best Corporate Film or Video in the Public Relations category at The 2007 American Business Awards. The company's winning video, "Greg the Architect: SOA This. SOA That", was developed as part of a viral campaign to drive traffic to the SOA Now journal (http://www.soanowjournal.com/) -- a publication that delivers thought leadership about service-oriented architecture (SOA).

"The Stevie Awards were created to honor and generate public recognition of the efforts, accomplishments and positive contributions of companies and business people worldwide," said Michael Gallagher, founder and president of The Stevie Awards. "Being selected a winner is a notable achievement, and we congratulate TIBCO on their exemplary entry."

The "Greg the Architect" video features a besieged tech worker who is confused about how and why to implement SOA. The closing scene promotes SOA Now as a resource for IT architects to help make sense of SOA, including definitions, best practices and real world success stories. The Stevie Award marks the second honor that "Greg the Architect" has received this year -- the video was also recognized with an Internet Advertising Competition (IAC) award for Best Interactive Application in Computer Software in March.

"We are honored that 'Greg the Architect' has been recognized with a Stevie Award," said Ram Menon, executive vice president, Worldwide Marketing, TIBCO. "The immediate attention the video has received through awards programs, in the blogosphere and among SOA Now readers underscores our creative team's efforts in successfully developing an attention-getting campaign that boldly represents the voice and perspective of the end user. The video has really resonated with IT customers attracting more than thirty thousand viewers in a short period."

Hailed as "the business world's own Oscars" (New York Post, April 27, 2005), The American Business Awards are the only national, all-encompassing awards program honoring great performances in business. Nicknamed the Stevies for the Greek word "crowned," the awards were presented during ceremonies at the Marriott Marquis Hotel on June 11 in New York City. The ceremonies were hosted by Larry Wilmore of THE DAILY SHOW with JON STEWART, videocast live on the Internet, and broadcast nationwide on radio.

Stevie Awards were presented in over 40 categories including Best Overall Company, Best Executive, and Best Corporate Social Responsibility Program. More than 2,000 entries from companies of all sizes and in virtually every industry were submitted for consideration. Members of the Awards' Board of Distinguished Judges & Advisors and their staffs selected Stevie winners from among the Finalists. Finalists were chosen by business professionals nationwide during preliminary judging in April and May.

Details about The American Business Awards and the list of Finalists and Stevie Award winners are available at http://www.stevieawards.com/aba.

"Greg the Architect" can be viewed on YouTube at http://www.youtube.com/watch?v=uOQcjvUHZ0k.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in business worldwide. Learn more about The Stevie Awards at http://www.stevieawards.com/.

About SOA NOW

SOA Now Journal is one of three NOW publications, which include SOA Now, BPM Now and NOW Magazine. It is published quarterly and delivers thought leadership about SOA and the technologies that comprise it. SOA Now Journal was founded in 2006. For more information, visit and subscribe to SOA Now at http://www.soanowjournal.com/.

About TIBCO

TIBCO Software Inc. (NASDAQ:TIBX) provides enterprise software that helps companies achieve service-oriented architecture (SOA) and business process management (BPM) success. With over 3,000 customers, TIBCO has given leading organizations around the world better awareness and agility-what TIBCO calls The Power of Now(R). To learn more, contact TIBCO at +1 650-846-1000 or on the Web at http://www.tibco.com/.

TIBCO, The Power of Now, and TIBCO Software are trademarks or registered trademarks of TIBCO Software Inc. in the United States and/or other countries. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.

First Call Analyst:
FCMN Contact:

Source: TIBCO Software Inc.

CONTACT: Holly Burkhart of TIBCO Software Inc., +1-650-846-8463,
hburkhart@tibco.com; or Bill Bourdon of Bateman Group, +1-415-602-1491,
bbourdon@bateman-group.com, for TIBCO Software Inc.

Web site:

http://www.tibco.com/

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