Netflix Instant Watching Feature Scores 5 Million Viewings in First 6 Months

Netflix Instant Watching Feature Scores 5 Million Viewings in First 6 Months

Among Most Watched Titles Are 'The Office, 'The Matrix,' and 'Super Size Me'

LOS GATOS, Calif., July 10 /PRNewswire-FirstCall/ -- Subscribers of Netflix Inc. (NASDAQ:NFLX), the world's largest online movie rental service, are accustomed to fast delivery of 80,000 titles on DVD. They're also becoming accustomed to enjoying a growing number of those titles instantly, having watched movies and TV episodes five million times on their personal computers (PCs) since an instant watching feature was introduced in January.

"Netflix DVD delivery is fast and, with watching on the PC, it's virtually instant," said Netflix CEO Reed Hastings. "Netflix continues to raise the bar to connect people with movies they love with great convenience, selection and value," Mr. Hastings said.

In January, Netflix introduced the new feature that allows subscribers to start watching a movie or TV episode on their PCs in as little as 30 seconds. Netflix subscribers can choose from a growing library of 2,000 titles that are available for instant watching. Among the most popular titles for instant watching are the American TV series "The Office" and the films "The Matrix," "The Prince and Me," "Super Size Me," "The Sum of All Fears," "Jackass: The Movie," and "Sherrybaby." Netflix is adding more titles every day with the goal of providing 5,000 titles for instant watching by the end of the year.

As with the Netflix DVD catalog, members can browse movies available for instant watching by title, genre or star rating. Personalized recommendations, based on an individual's historical preferences, also appear at the top of the member's page tabbed "Watch Now." The hours available for instant watching vary based on subscribers' monthly plans. For example, subscribers on the $4.99 plan get two DVDs each month with one DVD out a time plus the ability to watch 5 hours of movies and TV episodes instantly on a PC for no additional charge. The popular $17.99 plan gives unlimited DVD rentals with three DVDs out at a time and the ability to watch 18 hours of movies and TV episodes instantly on a PC for no additional charge. Subscribers are assessed by the minute, not the movie, so for 18 hours, subscribers can enjoy about nine full-length movies, or about 36 half-hour TV episodes, or a combination of both.

About Netflix, Inc.

Netflix, Inc (NASDAQ:NFLX) is the world's largest online movie rental service, providing more than six million subscribers access to over 80,000 DVD titles plus a growing library of over 2,000 titles that can be watched instantly on their PCs. The company offers nine subscription plans, starting at only $4.99 per month. There are no due dates and no late fees - ever. All Netflix plans include both DVDs delivered to subscribers' homes and, for no additional fee, movies and TV series that can be started in as little 30 seconds on subscribers' PCs. DVDs are delivered free to members by first class mail, with a postage paid return envelope, from over 100 U.S. shipping points. Nearly 95 percent of Netflix subscribers live in areas that can be reached with generally one business day delivery. Netflix offers personalized movie recommendations and has more than one billion movie ratings. For more information, visit www.netflix.com.

Contacts
Steve Swasey
Netflix, Inc.
408-540-3947
sswasey@netflix.com

First Call Analyst:
FCMN Contact: sswasey@netflix.com

Source: NFLX

CONTACT: Steve Swasey of Netflix, Inc., +1-408-540-3947,
sswasey@netflix.com

Web site: http://www.netflix.com/

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