Rain Bird Names Judging Panel for The Intelligent Use of Water(TM) Film Competition

Rain Bird Names Judging Panel for The Intelligent Use of Water(TM) Film Competition

Panel of Environmental and Film Industry Experts to Review and Choose The Winner of The Environmentally Focused Film Competition

AZUSA, Calif., July 24 /PRNewswire/ -- Rain Bird, the leading manufacturer and provider of irrigation products and services, announced today the panel of expert judges for The Intelligent Use of Water Film Competition (http://www.iuowfilm.com/), an environmentally focused film competition that gives both amateur and experienced filmmakers the opportunity to showcase their talents and use the power of film to bring about a greater awareness of the need for water conservation in the face of a water crisis of global proportions.

Narrative, documentary, animated, experimental and/or student-made film entries that explore approaches and ideas to intelligently manage and efficiently utilize the Earth's most precious resource will be reviewed and judged by this year's panel:

-- Gary McVey, Executive Director, American Cinema Foundation
-- Lane Kneedler, Programming Coordinator, American Film Institute
-- Linda Adams, Secretary of the California Environmental Protection
Agency and former director of the California Department of Water
Resources
-- Amanda Pope, Associate Professor, University of Southern California's
School of Cinematic Arts
-- Robert Glennon, Professor, University of Arizona's Rogers College of
Law and author of Water Follies: Groundwater Pumping And The Fate Of
America's Fresh Waters

"Our panel of judges shares our steadfast belief that the solution to the world's current and future water scarcity problems lies in the education, mobilization and involvement of the public," said Dave Johnson, Rain Bird's Corporate Marketing Director. "The Intelligent Use of Water Film Competition enables people to exercise their influence and raise awareness of this important issue, while providing a public forum for supporting, discovering and showcasing filmmaking talent."

All filmmakers are invited to submit their short films (1-20 minutes in actual or excerpted run time) that focus on the topic of water conservation on DVD/VHS or electronically by visiting the competition website, http://www.iuowfilm.com/. The extended deadline for entries is September 7, 2007.

Entries will be reviewed by the panel of judges and finalists will be selected and invited to a screening event on October 13, 2007, at The Los Angeles County Arboretum & Botanic Garden, where the winners will be announced and awarded cash prizes of $6,000 for judges' selection and $3,000 for audience's pick.

Rain Bird's Intelligent Use of Water Film Competition is the most recent example in the company's history of creating programs and initiatives to boost awareness of water conservation. Rain Bird devotes significant resources to its Intelligent Use of Water public initiatives, which include a series of white papers; public service announcements; membership on the Alliance for Water Efficiency and the EPA's WaterSense steering committee; bi-annual Intelligent Use of Water Summits, partnerships with non-profit organizations; development and support of elementary and middle school curriculums; and participation in the Tournament of Roses Parade(R), an annual worldwide stage to communicate the need for water conservation.

ABOUT RAIN BIRD CORPORATION

Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water(TM) is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico http://www.rainbird.com/.

First Call Analyst:
FCMN Contact:

Source: Rain Bird

CONTACT: Stefan Pollack, spollack@ppmgcorp.com, or William Ostedt,
wostedt@ppmgcorp.com, +1-310-556-4443, both of The Pollack PR Marketing Group,
for Rain Bird

Web site:

http://www.rainbird.com/
http://www.iuowfilm.com/

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