Oversi and RawFlow Announce Partnership to Boost Internet TV Delivery

Oversi and RawFlow Announce Partnership to Boost Internet TV Delivery

The Joint Solution Will Allow Broadcasters and Service Providers to Reach a Wider Audience for Online TV via a More Efficient use of Bandwidth

PETACH TIKVA, Israel and LONDON, July 16/PRNewswire/ -- Oversi, experts in P2P (peer-to-peer) caching and content
delivery solutions, and RawFlow, a leading provider of live P2P streaming
technologies, today announced their collaboration to enhance the delivery of
TV over the Internet. Leveraging P2P networks, the technology partnership
will allow broadcasters and service providers to support the growing demand
for high quality Internet broadcasts using less bandwidth.

The solution combines Intelligent Content Distribution (ICD),
RawFlow's innovative technology for live streaming, with OverCache(TM),
Oversi's powerful P2P caching and content delivery platform. This means that
the ICD server software will interface with the OverCache nodes, allowing
service providers to offer clients stable content delivery at higher bit
rates.

Enhancing RawFlow P2P streaming technology with the OverCache
platform also increases the robustness of the P2P network grid. Where there
is limited upstream capacity, the OverCache platform can boost the limited
resources in the network. The RawFlow ICD, supported by the high throughput
caching grid, enables broadcasters to benefit from better quality of service
for their Internet streaming and reduce their real-time online delivery
costs. Additionally, by delivering most of the bandwidth from the local
cache, the Oversi/RawFlow solution enables service providers to reduce the
bandwidth load on their networks. Highly scalable, the integrated solution
allows broadcasters and service providers to support a growing global
customer base.

Eitan Efron, VP of Marketing and Business Development, Oversi,
said: "Our partnership with RawFlow enables service providers to offer their
customers a wider variety of online TV content, including broadcaster
channels and independent niche and user-generated content, with better
quality of service. With the extra bandwidth coming from the OverCache,
service providers don't have to worry about the new services overloading
their existing network."

Mikkel Dissing, Chief Executive Officer of RawFlow, commented:
"This technology integration represents a major development in our product
offering in terms of enabling higher bit rate AV streaming and maximizing the
speed of the P2P network grid. The integration of Oversi's caching and
RawFlow's ICD can act as a booster in the network when there is not enough
upstream capacity. In simple terms, you could say that the P2P powered caches
work as turbo chargers for Internet TV delivery".

About Oversi

Oversi is an expert in Peer-to-Peer (P2P) caching and content
delivery solutions. Oversi's P2P caching solutions enable service providers
to deliver more bandwidth on their existing infrastructures, optimize network
performance and defer expensive upgrades. The same Oversi platform provides a
critical building block for supporting the emerging services of P2P VOD
(Video on Demand) and P2P TV, ensuring an improved customer experience.
Oversi has offices and representatives in EMEA, the US, Asia-Pacific and
Latin America. For more information, please visit www.oversi.com.

About RawFlow

RawFlow is a leading provider of live peer-to-peer streaming
technology that enables broadcasters, CDN's and webcasters to maximize the
scalability and quality of their Internet broadcasts without increasing risk
or cost. RawFlow is an international company with expertise in working with
broadcasters around the globe. RawFlow increases steaming quality and
capacity by using the spare upstream capacity in the network. It offers a
secure digital media delivery solution which does not interfere with digital
rights management. RawFlow was founded and managed by an experienced team of
Internet entrepreneurs in 2000. In 2005, RawFlow received financial backing
by leading venture capital firm Benchmark. RawFlow has also recently launched
Selfcast - a new platform for User Generated Broadcasting. Further
information can be found at www.rawflow.com.

Oversi Media Contact

Natalie Chouraqui
Director, Communications
T: +972-54-4750-889
F: +972-3-542-3165
E: nataliec@oversi.com

RawFlow Media Contact

Ingjerd Jevnaker
Marketing Manager
T: +44-(0)-207-480-4220
F: +44-(0)-207-480-4343
E: ingjerd.jevnaker@rawflow.com

Source: Oversi

Oversi Media Contact: Natalie Chouraqui, Director, Communications, T: +972-54-4750-889, F: +972-3-542-3165, E: nataliec@oversi.com; RawFlow Media Contact: Ingjerd Jevnaker, Marketing Manager, T: +44-(0)-207-480-4220, F: +44-(0)-207-480-4343, E: ingjerd.jevnaker@rawflow.com

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