NEWSWEEK Media Lead Sheet: July 23, 2007 Issue (on newsstands Monday, July 16).

NEWSWEEK Media Lead Sheet: July 23, 2007 Issue (on newsstands Monday, July 16).

COVER: "This Man Was Dead" (p. 42). Senior Editor Jerry Adler reports on how doctors are reinventing how they treat sudden cardiac arrest. He looks at what happens when your heart stops and how new research into how brain cells die, and how something as simple as lowering body temperature may keep people alive, could ultimately save as many as 100,000 lives a year. Adler also reports about the mind and the visions people report from their deathbeds and the age-old questions about what, if anything, outlives the body.

http://www.msnbc.msn.com/id/19751440/site/newsweek/

(Photo:

http://www.newscom.com/cgi-bin/prnh/20070715/CLSU002 )

"There's a New CPR" (p. 49). Correspondent Joan Raymond reports on a new form of CPR called cardiocerebral resuscitation, or CCR, which focuses on rapid, forceful chest compressions, about 100 per minute, minus the mouth-to- mouth. "Mouth to mouth inflates the lungs, but it's not the lungs that need oxygen, it's the heart and the brain," says Dr. Gordon Ewy, director of the University of Arizona's Sarver Heart Center. "Chest compressions alone will help save those organs." "People want to do the right thing," says Ewy, "and we are giving them an easier way to do the right thing."

http://www.msnbc.msn.com/id/19762047/site/newsweek/

CONTRARY INDICATOR: "Heaven Is Where The Chefs Are Brits?!" (p. 18). In his inaugural business column, Senior Editor Daniel Gross writes about the globalization of brands and how non-U.S. companies such as Russia's Lukoil and Italian coffee maker Illy, as they try to make inroads in the U.S. markets traditionally dominated by U.S. firms, are not just competing with U.S. brands; they are staking homesteads in turf dominated by U.S. brands.

http://www.msnbc.msn.com/id/19762039/site/newsweek/

IRAQ: "Refusing To Lose" (p. 22). Editor-at-Large Evan Thomas and Washington Correspondent Eve Conant report on the growing number of Republican politicians who are in revolt over the president's policy on the Iraq War. Sen. Susan Collins of Maine tells Newsweek, "It's just that my patience with the administration's strategy is exhausted." In a new Newsweek Poll, 54 percent said they were not willing to give the president until spring before making troop cutbacks and 65 percent said they were not confident that the Iraq government could control the violence after a U.S. pullout.

http://www.msnbc.msn.com/id/19762057/site/newsweek/

"Tehran Plays a Double Game" (p. 26). In an exclusive interview, Revolutionary Guards commander turned diplomat Mohammad Jafari tells Senior Editor Michael Hirsh that the United States has ignored Iran as a key asset in Iraq. "America still has time in Iraq even though it's lost four years of opportunities. We are truly ready to offer to help establish security," he says. But Hirsh writes that Jafari is a vivid example of the double game Iran seems to be playing in Iraq.

http://www.msnbc.msn.com/id/19762048/site/newsweek/

"Iraq's Ayatollah on the Rise" (p. 30). Baghdad Bureau Chief Babak Dehghanpisheh reports that Iraqi politicians like Amar Hakim, a 36-year-old cleric who now lead's Iraq's most powerful Shiite party, the Supreme Islamic Iraqi Council, may share a goal with Washington-saving the republic-but disagree on means. Hakim insists that the violence would quiet down if the region were granted more say in its own affairs. "We believe that this step will unite Iraq, not divide it," he says. "It will put an end to the Iraqi Shiites' historic feeling of being marginalized."

http://www.msnbc.msn.com/id/19762052/site/newsweek/

INTERNATIONAL: "Last Rites in the Holy Land" (p. 34). "There is no future for Christians in Iraq for the next thousand years," says Rayid Paulus Tuma, a Chaldean Christian who fled his home in Mosul. Chief Foreign Correspondent Rod Nordland reports on Christians from the world's most ancient holy lands who are abandoning their homes and fleeing the Middle East. According to the World Council of Churches, the region's Christian population has plunged from 12 million to 2 million in the past 10 years.

http://www.msnbc.msn.com/id/19762050/site/newsweek/

"Politics of Shame" (p. 35). Shame has always been a dreaded force in China-and now it has Beijing's leaders scrambling to save face amid the country's multiplying food-, drug- and product-safety scandals. Beijing Bureau Chief Melinda Liu reports that Beijing is racing to avoid an Olympic-size food scare.

http://www.msnbc.msn.com/id/19762051/site/newsweek/

NATION: "A Sense of Unease" (p. 36). Investigative Correspondents Michael Isikoff and Mark Hosenball report that Al Qaeda's command structure has regrouped and regained strength, according to officials familiar with the still classified National Intelligence Estimate. Al Qaeda has set up new training camps and brought in foreign recruits, and the war in Iraq is exacerbating the problem.

http://www.msnbc.msn.com/id/19762061/site/newsweek/

"Hey, Barack, Answer Me!" (p. 37). Editorial Assistant Andrew Romano reports that the first YouTube-CNN presidential debate airing live will be one of the highest-profile marriages of old and new media in the history of presidential politics-and the culture clash is well underway.

http://www.msnbc.msn.com/id/19762059/site/newsweek/

FINANCE: "Taxing The Super Rich" (p. 38). Editor-at-Large Evan Thomas and Senior Editor Daniel Gross report on the growing clash between private equity billionaires such as Steve Schwarzman of the Blackstone Group-the super rich, new Masters of the Universe-and politicians who are seeking to close loopholes in the tax code that benefit the super wealthy.

http://www.msnbc.msn.com/id/19762041/site/newsweek/

ROBERT J. SAMUELSON: "The Sad Fate Of the Comma" (p. 41). "I have always liked commas, but I seem to be in a shrinking minority. The comma is in retreat, though it is not yet extinct," writes Columnist Robert J. Samuelson. "But the comma's sad fate is ... a metaphor for something larger: how we deal with the frantic, can't-wait-a-minute nature of modern life ... In this sense, the comma's fading popularity is also social commentary."

http://www.msnbc.msn.com/id/19762074/site/newsweek/

LIFESTYLE: "Girls Going Mild(er)" (p. 50). Assistant Editor Jennie Yabroff reports that a growing new "modesty movement" aims to teach teens and young women they don't have to be bad, or semi-clad. These girls are rejecting promiscuous "bad girl" roles. Instead, they cover up, insist on enforced curfews on college campuses, bring their moms on their dates and pledge to stay virgins until married.

http://www.msnbc.msn.com/id/19762075/site/newsweek/

"Sick, Single, Seeking Same" (p. 51). Correspondent Julie Scelfo reports that dating website, Prescription 4Love.com, launched last year, is becoming a go-to spot online where singles with everything from sexually transmitted diseases to other health conditions can find love and companionship without having to worry about the big reveal.

http://www.msnbc.msn.com/id/19762076/site/newsweek/

MOVIES: "The DJ Who Saved Washington" (p. 56). Movie Critic David Ansen reviews Don Cheadle's new role based on an ex-con who became a radio icon in Washington, D.C., in the late '60s. "The beauty of his performance in 'Talk to Me,' playing the streetwise, flamboyantly cocky yet deeply insecure radio DJ Petey Greene, is how many faces he can locate in this one man-often in the same moment. It's a sensational turn, unlike anything he's done," Ansen writes.

http://www.msnbc.msn.com/id/19762054/site/newsweek/

BOOKS: "After We Are Gone" (p. 57). Senior Editor Jerry Adler reports on environmentalists who have their own eschatology-a vision of a world not consumed by holy fire but returned to ecological balance by the removal of the most disruptive species in history. That, of course, would be us, the 6 billion furiously metabolizing and reproducing human beings polluting its surface.

http://www.msnbc.msn.com/id/19762077/site/newsweek/

TIP SHEET: "Where's The Food From" (p. 58). "China has practices that aren't up to our standards," says Michael Doyle, director of the Center for Food Safety at the University of Georgia. With the recent contamination and associated health threats of imported food "Made in China," Contributing Editor Linda Stern offers tips on how to stay safe.

http://www.msnbc.msn.com/id/19762078/site/newsweek/

PRNewswire -- July 15

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Source: Newsweek

CONTACT: LaVenia LaVelle, +1-212-445-4859, LaVenia.LaVelle@Newsweek.com,
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Web site:

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NOTE TO EDITORS: To book correspondents, contact LaVenia LaVelle at 212-445-4859-LaVenia.LaVelle@Newsweek.com-or Brenda Velez at 212-445-4078-Brenda.Velez@Newsweek.com. Articles are posted on www.Newsweek.com.

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