iNDELIBLE Media Has Created and Launched a Multi-Platform Reality Show for Viacom

iNDELIBLE Media Has Created and Launched a Multi-Platform Reality Show for Viacom

NEW YORK, July 19 /PRNewswire/ -- Viacom enlisted iNDELIBLE Media (http://www.indelible.tv/) to develop and produce Star Stylist, a unique multi- platform reality entertainment show, hosted by South of Nowhere's Valery Ortiz, with featured celebrity guests such as Kim Kardashian and Dawn David, Editor of Teen Vogue. This multi-platform property can be seen on broadband, television, and mobile airing on The N, a sister channel of Nickelodeon, and The Click, the-n.com's broadband video channel. Star Stylist is sponsored by CoverGirl Cosmetics.

iNDELIBLE was selected because of its 8+ years producing broadband and multi-platform events in addition to its experience within the fashion/lifestyle genre. Star Stylist is a superb example of what multi- platform entertainment can be.

Star Stylist began soliciting contestants on May 4th on both TV and the web, by asking viewers to upload a video of their best post-Prom look on the-n.com. These submissions will then be narrowed down to four finalists who will compete in a series of fashion challenges and their performances will be critiqued by BOTH Kim Kardashian and Dawn David, as well as The N community. The final three contestants will compete in the show's finale, airing August 31st on The N, in New York City, where the winner will receive a shopping spree at an exclusive New York Boutique, an invitation to Teen Vogue's Fashion U, the opportunity to style an upcoming show on The N, and all the fame and fortune that comes along with being a Star Stylist. One of Hollywood's IT Girls, Kim Kardashian, is featured in one of the challenges. The contestants must create two looks for Kim as she prepares for a night out on the town. Their real challenge is to do so within a $500 budget.

About iNDELIBLE:

iNDELIBLE is a full-service strategic and creative media agency specializing in multi-platform entertainment, development and production. iNDELIBLE is unique in that it maintains in-house design, film and technology resources. Founded in 1999 by Ross Glick and Dimitri Falk, the company maintains headquarters in NY with extended offices in Hollywood. The company's clients include Chanel, AOL, Sony, Cartier, JetBlue, Virgin Mobile, M·A·C Cosmetics, Hearst Digital, Proctor & Gamble and Yahoo. For more information please visit http://www.indelible.tv/.

About The N:

The N, the nighttime network for teens, is a programming arm of MTV Networks and is currently available in 54 million households via cable, digital cable and satellite television. The N's mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the network's web site http://www.the-n.com/.

The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET). The N and all related titles, characters and logos are trademarks of Viacom International Inc.

First Call Analyst:
FCMN Contact:

Source: iNDELIBLE Media

CONTACT: Sabrina Paige of iNDELIBLE, +1-212-629-0802 x 222,
sabrina@indelible.tv

Web site:

http://www.indelible.tv/
http://www.the-n.com/

-------
Profile: intent