Hollywood Entertainment Exchange Successfully Listed on the Frankfurt Open Market

Hollywood Entertainment Exchange Successfully Listed on the Frankfurt Open Market

LONDON, July 25/PRNewswire/ -- The London based company Hollywood Entertainment Exchange Plc, ("HEE"),
is pleased to announce its successful listing on the Open Market of the
Frankfurt Stock Exchange with effect of July 25, 2007, the Company's shares
are listed with trading symbol "HOR".

The number of the issued shares amount to 20,000,000 at an initial
listing price of EUR 1.50. The free float equates to 40%, the remaining
shares being held by the founders of HEE, its Management team and key
investors.

The Company's German trading codes are:

Local Code: A0MUM7

Symbol: HOR

ISIN: GB00B1YMVR21

Bloomberg: HOR:GR

Hollywood Entertainment Exchange Plc is a company that was created for
the development and holding of the "Dotlight" project, an internet based
interactive talent and media platform for both the stars of tomorrow and the
established movie, music and showbiz producers.

Since its incorporation the management has decided to also look at other
possible interesting internet based media projects. HEE is devoted to finding
and developing innovative, entertaining and user-friendly multimedia
solutions especially focusing on the audiences from 15 to 35. HEE aims at
becoming one of the leading specialists in this line of business and believes
that there is no stopping in the development of the use of internet for the
type of services that it is focusing on.

Jos van den Berselaar, CEO, said "Looking at the current changes in the
media consumption attitude it becomes clear that the Internet is the source
of compelling new opportunities. Social interaction, on demand entertainment
and self-expression are keywords in the consumption attitude. Hollywood
Entertainment Exchange intends to provide answers to the requirement for
on-line user generated content emphasizing the world of media and
entertainment".

For more information about the company and its services and products
offered please visit http://www.hollywoodentex.com.

About Hollywood Entertainment Exchange

Hollywood Entertainment Exchange is an online media vehicle devoted to
find and develop innovative, entertaining and user-friendly internet based
media projects.

Investor Relations:

Swiss Hawk AG
Mary Prendergast
Tel: +41-41-511-0198
Email: investors@hollywoodentex.com

Source: Hollywood Entertainment Exchange

Investor Relations: Swiss Hawk AG, Mary Prendergast, Tel: +41-41-511-0198, Email: investors@hollywoodentex.com

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