Harry Potter and the Order of the Phoenix: An IMAX 3D experience opens with a record-smashing box office performance at IMAX(R) theatres

Harry Potter and the Order of the Phoenix: An IMAX 3D experience opens with a record-smashing box office performance at IMAX(R) theatres

Widest Ever IMAX DMR(R) Release and IMAX's live-action 2D to 3D Conversion Technology Contribute to New Opening Box Office Record

Highlights include: ------------------- - Largest worldwide opening at $9.4 million - Largest domestic 5-day total at $7.3 million - Largest domestic per screen average at $80,500 - Largest single day at $1.9 million

LOS ANGELES, July 16 /PRNewswire-FirstCall/ -- IMAX Corporation and Warner Bros. Pictures today announced that Harry Potter and the Order of the Phoenix shattered virtually every opening box office record at IMAX(R) theatres during its debut, contributing $7.3 million of the $140 million that the film grossed at the domestic box office, from July 11 through Sunday, July 15. The picture also broke the record for IMAX's largest single day worldwide total at $1.9 million and posted a domestic opening per screen average of $80,500. Harry Potter and the Order of the Phoenix opened on 91 domestic IMAX screens and 35 international IMAX screens, making it the largest opening in IMAX's 40-year history, with a record-smashing worldwide estimated total of $9.4 million. The film's overall worldwide debut total was an estimated $333 million and it is scheduled to open in 17 additional international IMAX theatres in the coming weeks.

"The results from this film - in all formats - are outstanding. It's by far the strongest 'Harry Potter' title in the franchise, breaking records for both the Studio and IMAX," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "The increased number of IMAX venues and the first-time 3-D finale delivered a huge opening weekend win for the large screen format - we're thrilled for their achievement."

"This phenomenal opening illustrates how one of the world's most anticipated movies presented in IMAX's format can help drive theatre attendance, ticket sales and turn a film that is already a grand spectacle into a major event," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "With the success of the last two Harry Potter installments in IMAX and the debut performance of this one, it is clear that moviegoers clearly love to experience the Harry Potter movies in a magical way. We anticipate that The Order of the Phoenix will continue to play very well at IMAX theatres throughout the summer."

"The international response to this film has been phenomenal. We couldn't be more excited about the way moviegoers are responding to Harry Potter and the Order of the Phoenix in IMAX and conventional theaters all over the world, after only its first weekend," said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures. "And adding the excitement of the 3D finale to a "Harry Potter" film in IMAX will keep international interest in this film and format going throughout the summer."

"Unprecedented advance IMAX ticket sales, sell-out IMAX shows and record-smashing IMAX box office results underscore the excitement for this film and a premium experience that cannot be replicated at home," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "This strong performance can be attributed to an outstanding job by the incredible film-making team led by David Yates and David Heyman, the talented team at Warner Bros. Pictures and a continuously growing IMAX distribution network."

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR technology. IMAX DMR is the Company's groundbreaking digital remastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R) and The IMAX Experience(R)
are trademarks of IMAX Corporation. More information on the Company can
be found at www.imax.com.

This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, the outcome of the Company's current accounting review, risks arising from potential material weaknesses in internal control over financial reporting, the ability to satisfy the reporting covenant by the amended filing deadlines, the extent and impact of the restatement of our financial statements, the outcome of the appeal of the NASDAQ Staff Determination letter and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2005.

Source: IMAX Corporation

CONTACT: Media: IMAX Corporation, New York, Sarah Gormley, (212)
821-0155, sgormley@imax.com; Entertainment Media: Newman & Company, Los
Angeles, Al Newman, (310) 278-1560, asn@newman-co.com; Investors: Integrated
Corporate Relations, Amanda Mullin, (203) 682-8243, Business Media: Sloane &
Company, New York, Whit Clay, (212) 446-1864, wclay@sloanepr.com

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