Goodness Gracious, Great Balls of Fury!

Goodness Gracious, Great Balls of Fury!

Nestle(R) Butterfinger(R) and Rogue Pictures Invite Viral Video Filmmakers to Table the Competition in 'Battle of the Balls' - a New Ping-Pong Inspired Viral Video Contest Timed to New Movie Balls of Fury

LOS ANGELES, July 10 /PRNewswire/ -- Dust off those paddles, don your sweatbands, and get ready for your close-up, all you Ping-Pong fanatics! Butterfinger(R) and Rogue Pictures announce the "Battle of the Balls" -- a new online video contest powered by Jumpcut, a Yahoo! company, to find the most clever and inventive video utilizing a Ping-Pong-based theme and the Butterfinger brand. This national contest (http://www.followthefinger.com/battleballs/) is being launched in conjunction with the upcoming release of Balls of Fury, the outrageous new movie comedy about extreme Ping-Pong. The winning viral video filmmaker will receive a walk-on role in an upcoming Rogue Pictures production, a year's supply of Butterfinger candy bars, and video production gear to jump-start his/her career in Hollywood!

(Photo:

http://www.newscom.com/cgi-bin/prnh/20070710/LATU156)

Participants are encouraged to bring their "A-Game" and keep the content light and humorous while incorporating Butterfinger -- the candy bar itself and/or the Butterfinger "Finger" icon -- into the irreverent fun of the contest's Ping-Pong premise. The theme can be literal (e.g., recreating a historic Ping-Pong battle) or metaphorical (e.g., people "Ping-Ponging" a conversation back and forth).

Anyone can enter the "Battle of the Balls" contest by visiting http://www.followthefinger.com/battleballs/ and uploading and editing their original Ping-Pong-based video creations from July 10 through August 21, 2007. Judges will then narrow the contest submissions to a group of five finalists and post the top five viral video shorts on http://www.followthefinger.com/. The public will then have the opportunity to view the five top videos from August 28 through September 18, 2007 and vote for their favorite film on http://www.followthefinger.com/, while Balls of Fury (http://www.ballsoffury.com/) opens in theaters nationwide on August 31, 2007. The "Battle of the Balls" grand prize winner will be announced around September 25, 2007. Butterfinger imagery and complete contest rules are available at http://www.followthefinger.com/.

Judging
Entries will be judged based on the following criteria:
-- Laugh Factor (35%)
-- Originality (35%)
-- Creative Use of the "Finger" icon and/or Butterfinger product (25%)
-- Quality of Production (5%)

Prizes

One (1) Grand Prize winner will receive a walk-on role in a Rogue Pictures production, an HD video camera, a laptop computer, a Killerspin(R) Ping-Pong table, and a year's supply of Butterfinger candy!

About Nestle USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the tenth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine(R) to baking traditions with Nestle(R) Toll House(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2006 sales of $8.5 billion (includes Nestlé Nutrition), is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company -- with sales of $79 billion. For product news and information, visit http://nestleusa.com/ or http://nestlenewsroom.com/.

About Balls of Fury

In the unsanctioned, underground and unhinged world of extreme Ping-Pong, the competition is brutal and the stakes are deadly. Now, Balls of Fury serves up this secret world for the first time on-screen. Written by Thomas Lennon & Robert Ben Garant (Night at the Museum, Reno 911!), the film is directed by Mr. Garant.

Down-and-out former professional Ping-Pong phenom Randy Daytona (Tony Award winner Dan Fogler) is sucked into this maelstrom when FBI Agent Rodriguez (George Lopez) recruits him for a secret mission. Randy is determined to bounce back and recapture his former glory, and to smoke out his father's (Robert Patrick) killer -- one of the FBI's Most Wanted, arch-fiend Feng (Academy Award winner Christopher Walken). But, after two decades out of the game, Randy can't turn his life around and avenge his father's murder without a team of his own. He calls upon the spiritual guidance of blind Ping- Pong sage and restaurateur Wong (James Hong), and the training expertise of Master Wong's wildly sexy niece Maggie (Maggie Q), both of whom also have a dark history with Feng. All roads lead to Feng's mysterious jungle compound and the most unique Ping-Pong tournaments ever staged. There, Randy faces such formidable players as his long-ago Olympics opponent, the still-vicious Karl Wolfschtagg (Mr. Lennon). Can Randy keep his eye on the balls? Will he achieve the redemption he craves while wielding a paddle? Is his backhand strong enough to triumph over rampant wickedness?

About Rogue Pictures

Rogue Pictures (http://www.roguepictures.com/) is devoted to producing and distributing high-quality suspense, action, thriller, comedy, and urban entertainment with mainstream appeal and franchise potential. Rogue Pictures is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

Media Contact:
Tricia Bowles
Nestle USA
818.549.5817
patricia.bowles@us.nestle.com

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070710/LATU156
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN11
PRN Photo Desk, photodesk@prnewswire.com
Source: Nestle(R) Butterfinger(R)

CONTACT: Tricia Bowles of Nestle USA, +1-818-549-5817,
patricia.bowles@us.nestle.com

Web site:

http://www.followthefinger.com/battleballs
http://www.followthefinger.com/
http://www.ballsoffury.com/
http://nestleusa.com/
http://nestlenewsroom.com/
http://www.roguepictures.com/

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