VIZIO Signs Endorsement Deal with 2006 NFL MVP LaDainian Tomlinson

VIZIO Signs Endorsement Deal with 2006 NFL MVP LaDainian Tomlinson

- LaDainian Tomlinson's endorsement deal with VIZIO HDTV brand includes TV, Radio, Print, Online and personal appearances by MVP

IRVINE, Calif., July 10 /PRNewswire/ -- VIZIO, maker of multiple award- winning lines of high definition flat panel TVs, announced today that they have signed a personal endorsement deal with 2006 NFL MVP LaDainian Tomlinson. The multiyear deal gives VIZIO the use of Tomlinson's name, likeness, photograph, voice, live or recorded performance and signature for VIZIO promotions. Tomlinson will also make appearances on behalf of VIZIO at various events, the first of which has LT hosting ESPN's ESPY pre-party tonight at the Roosevelt Hotel in Hollywood, CA.

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"When choosing an appropriate representative for our company we wanted to find somebody that embodied VIZIO's core beliefs," says Jeff Schindler, vice president of marketing for VIZIO, Inc. "We needed someone that would reflect the company's emphasis on performance as well as its perseverance despite all odds." Both LaDainian and VIZIO, Inc. have emerged to become leading players in their respective fields by staying true to their mission.

"I believe no one's going to give you anything. You have to earn it," said LaDainian Tomlinson, 2006 NFL MVP. "I appreciate the vision and commitment VIZIO has demonstrated in order to achieve their success and am honored to be a part of the VIZIO family."

VIZIO recently wrapped production on the first of a series of television commercials starring LaDainian. The comedic 30-second spot shows LT at home watching a TCU football game on his brand new VIZIO.

Another, which is currently in production, will chronicle LT's journey to stardom beginning in his childhood town of Marlin, TX to his arrival in the NFL. VIZIO is also producing a documentary of LT's life that will give fans an in-depth look at what makes him who he is today. The LT documentary will play out online during the 2007 NFL football season.

VIZIO continues to be the fastest growing brand of flat panel HDTV's in North America and is now ranked #3 in shipment units and #4 in shipment revenue by DisplaySearch. VIZIO's 32" and 37" LCD HDTV's led all models in Quixel Research's "Best Sellers" for Q'1 2007.

In 2006, LT was selected as the NFL's Most Valuable Player and its Walter Payton Man of the Year award. He also set NFL records with 31 touchdowns, 28 rushing touchdowns and broke the single-season scoring record. In just six seasons, LT is already the Chargers' all-time leading rusher, has been named to four Pro Bowls and has rushed for 1,200 yards in all six of his NFL seasons. LT is the 7th player in NFL history to run, catch and throw for a touchdown in the same game.

VIZIO has also teamed up with LT in dedicating "VIZIO Educational Centers" to non-profit organizations that will enhance the centers' capabilities of providing HDTV programming that incorporates computers and educational DVDs. "I am delighted to have VIZIO's support in helping make a difference in these communities," stated LaDainian Tomlinson. "With VIZIO's assistance, we are able to help kids achieve their goals by getting them off the streets and into something positive."

About VIZIO

VIZIO, Inc. "Where Vision Meets Value," headquartered in Irvine, California, is a top five North American flat panel television brand. Their VIZIO brand has been seen and heard on TV and radio, including NBC's Today Show, ABC's Good Morning America and Live with Regis and Kelly, won numerous awards from leading publications including Good Housekeeping's Best Big- Screens, CNET's Top 10 Holiday Gifts, PC World's Best Buy, Sound & Vision's Editors Choice, Home Theater Magazine's Rave Award, PC Magazine's Editors Choice, AVRev.com's #1 Product We Love the Best and The Perfect Vision's Products of the Year. VIZIO is bringing vision to the consumer electronics market through practical innovation. VIZIO products offer customers advanced technologies at the most affordable value. Products include the VIZIO, Maximvs and Gallevia lines of Plasma and LCD HDTVs. Many of these products can be found at BJ's Wholesale, Circuit City, Costco, Kmart, Sam's Club, Sears, Wal-Mart and other retailers nationwide along with authorized online partners. For more information, please call 888-VIZIOCE or visit on the web at http://www.vizio.com/.

The V, VIZIO, Gallevia, Maximvs, Where Vision Meets Value names, phase and symbols are trademarks or registered trademarks of VIZIO, Inc. All other trademarks may be the property of their respective holders.

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AP Archive:

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Source: VIZIO, Inc.

CONTACT: Jim Noyd of Noyd Communications Inc., +1-310-374-8100,
jim.noyd@noydcom.com, for VIZIO, Inc.

Web site:

http://www.vizio.com/

NOTE TO EDITORS: Photos, additional specifications, information, interview requests and product evaluations should be directed to agency.

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