Celebrate 'La Gota De La Vida,' July 14 Campaign to Register Latino Marrow Donors Kicks Off with Special Concert Featuring Cristian Castro and Graciela Beltran

Celebrate 'La Gota De La Vida,' July 14 Campaign to Register Latino Marrow Donors Kicks Off with Special Concert Featuring Cristian Castro and Graciela Beltran

California State Senator Gil Cedillo and Univision's Teresa Rodriguez Also To Receive Angel of Hope Award

INGLEWOOD, Calif., July 3 /PRNewswire/ --
WHAT: The 7th annual "La Gota de la Vida Campaign," a year-long effort

to encourage Latinos to register in the National Marrow Donor
Program and help raise funds for City of Hope, will culminate
with a festival and concert featuring internationally known
recording artist Cristian Castro, Graciela Beltran, Tatiana, El
Mayo de la Sierra and Morrison. Admission to the benefit
concert is free and tickets will be distributed through Food 4
Less, Albertson's, Ralph's and Superior Warehouse stores. The
event also includes a bone marrow drive to increase the number
of Latino registrations to the National Marrow Donor Program.
The campaign is co-sponsored by Universal Music and Ritmo Latino

Music Stores and includes public service announcements, bone
marrow drives and community events.

To date, the campaign has raised over $1.2 million for City of
Hope, a leading research and treatment center for cancer and
other life-threatening diseases, and registered thousands of
Latino bone marrow donors. The festival will include the Angels

of Hope Awards to honor Latino professionals who have made
significant contributions in their respective careers and
inspirational individuals who have overcome cancer. This year,
the Awards ceremony will also bring together cancer survivor
Gustavo Perez and his bone marrow donor Jesus Soto where they
will meet for the first time.

WHEN/
WHERE: La Gota de la Vida Campaign - Mes de la Esperanza - July 2007

La Gota de la Vida Festival
Hollywood Park
1050 S. Prairie Ave.
Inglewood, CA 90306

Saturday, July 14, 2007

Gates Open at 1:00 p.m.
Races at 1:20 p.m. - 5:00 p.m.
Benefit Concert at 5:30 p.m. - 8:30 p.m.
Angels of Hope Awards at 9:30 p.m. to 11:00 p.m. (Turf Club)

INTERVIEWS:
Campaign spokespersons, recording artist performing at the
festival, honorees, City of Hope spokespersons, cancer survivors

and donors and other distinguished guests are available for
interviews prior to the benefit concert.

First Call Analyst:
FCMN Contact:

Source: La Gota de la Vida Campaign

CONTACT: Martha Arevalo of Arevalo Sanchez, Inc., +1-323-636-6509,
martha@arevalosanchez.com, for La Gota de la Vida Campaign

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