Viacom's MTV Networks and Visible World Partner To Offer Targeted Dynamic Advertising Solutions on Premier TV Channels and Websites

Viacom's MTV Networks and Visible World Partner To Offer Targeted Dynamic Advertising Solutions on Premier TV Channels and Websites

Real-Time, Customized, Cross-Platform Video Messaging To Be Available Across the MTV, MTV2, VH1, CMT, Spike TV, COMEDY CENTRAL, TV Land, Nickelodeon and Nick At Nite Brands

NEW YORK, June 18 /PRNewswire/ -- MTV Networks (MTVN), a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), and Visible World, the leading video advertising technology and services company, are partnering to give advertisers the ability to dynamically customize and target video ads in real-time across MTVN's premier U.S.-based TV channels and websites, including the MTV, MTV2, VH1, CMT, Spike TV, COMEDY CENTRAL, TV Land, Nickelodeon and Nick At Nite brands. The partnership marks the most extensive national deployment of dynamic video message customization across channels, programs and audience demographics.

"Our goal is to fundamentally change the way our viewers experience advertising by giving them an innovative experience, and our partnership with Visible World gives us the leading edge," said Judy McGrath, Chairman and CEO, MTV Networks. "Our consumers can access relevant information from our marketing partners across every screen."

"We want to offer advertisers the ability to speak to our fans in a timely, relevant and powerful way, and this deal with Visible World further unlocks the value of our multiplatform brands," said Hank Close, President, U.S. Ad Sales, MTV Networks. "We've been working to change the game with audience targeting, commercial pod formats, and now, through Visible World, the customization of our advertising solutions."

"We are excited to partner with MTV Networks to offer advertisers new strategic capabilities that optimize the effectiveness of their messaging across many platforms in this rapidly evolving media landscape," said Tara Walpert, President of Visible World. "MTV Networks' ad partners will now be able to take advantage of the extraordinary power of television advertising combined with the dynamic targeting and customization abilities previously available only in online or other digital media."

Visible World's technology and services enable advertisers to target, tailor, monitor, and actively change video ads within seconds. Now, MTV Networks' marketing partners can pre-program and proactively edit their ad content on-the-fly across MTV, MTV2, VH1, CMT, Spike TV, COMEDY CENTRAL, TV Land, Nickelodeon, Nick at Nite linear TV channels and websites. As a result, creative messages will automatically update any time a spot runs to reflect the real-time context, audience, occasion, or business and market conditions.

A Diverse National Channel Line Up With Dynamic, Customized Advertising Capabilities

MTV Networks' diverse portfolio makes the partnership with Visible World particularly compelling. An example of this collaboration could include multiple versions of a movie trailer, edited to highlight themes, actors or scenes relevant to audiences of different MTVN shows, or to include real-time updates of box office results and critical reviews.

Other potential applications include content relevant ads that directly reference MTVN live programming including award shows, or serialized narrative ads that audiences control by texting live votes on how a storyline should unfold. These innovations have the potential to deepen consumer engagement with advertising in the era of timeshifting.

The First Cross-Platform Video Advertising Implementation

MTV Networks is also extending the power of dynamic video advertising to its online portfolio. Visible World's broadband division extends the value of targeted video advertising to the online world, combining the targeting capabilities that interactive advertisers have come to expect with the power of dynamic, flexible, video messages.

Advertisers today are tasked with engaging their target customers no matter where or when those individuals consume content. Using the Visible World platform, advertisers can change spot format, length, and the creative message automatically depending on the medium. For broadband, advertisers will be able to create and monitor hundreds of versions of their video creative messages and deliver the exact optimized message to each web browser.

The ability to automate changes in television messaging based on the rapid and precise feedback from a broadband environment enables MTV Networks to offer advertisers a compelling cross-platform advertising solution that can leverage its multiplatform portfolio.

ABOUT MTV NETWORKS

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 137 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

ABOUT VISIBLEWORLD

Visible World provides a complete, cross-platform solution for electronically creating, delivering, and monitoring dynamically customized video ads within any media plan. Our integrated IntelliSpot(R) solution enables advertisers to edit their content on-the-fly, automatically, anywhere and anytime they run to reflect the time, location, and context in which the ads appear. Visible World was founded in 2000 by advertising and media veterans and is based in New York, NY. www.visibleworld.com

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Source: MTV Networks

CONTACT: David Bittler, +1-212-846-5263, david.bittler@mtvstaff.com, for
MTV Networks; or Amy Janzen, +1-917-209-6819, amy@sutherlandgold.com, for
Visible World

Web site:

http://www.mtv.com/

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