CBS Television Signs Agreement With Teletrax to Track and Analyze Affiliate Airings of TV Show Promotions

CBS Television Signs Agreement With Teletrax to Track and Analyze Affiliate Airings of TV Show Promotions

Teletrax Now Services Units of All Major U.S. Broadcast TV Networks

HOLLYWOOD, June 18 /PRNewswire/ -- Teletrax, the global broadcast intelligence company, today announced a contract with CBS Television (CBS) to monitor usage of promotional content by its top broadcast affiliates. As a result of this agreement with CBS, Teletrax is now working with all four major U.S. broadcast television networks including ABC Television Network, NBC Universal and FOX Broadcasting Company. Teletrax is a subsidiary of Medialink Worldwide Incorporated (NASDAQ:MDLK).

CBS, a unit of CBS Corporation (NYSE:CBS.A)(NYSE:and)(NYSE:CBS), will utilize the Teletrax(TM) comprehensive suite of broadcast intelligence services to electronically track and analyze broadcasts of its on-air television show promotions for all of its programs across its affiliates in markets throughout the United States. Teletrax will provide CBS with crucial information on how content is broadcast by its affiliates in near real-time via a Web-based interface, which will enable CBS to evaluate the effectiveness of its promotional campaigns, allowing for in-flight adjustments, ultimately increasing overall return-on-investment.

"We are very proud that CBS has chosen Teletrax to monitor and track the success of its affiliate promotional marketing campaigns," said Andy Nobbs, president of Teletrax. "The addition of this top network to our client roster demonstrates our increasing momentum in the market, further establishing us as the industry standard in the monitoring and reporting of broadcast content. This contract is also a significant milestone for our company, as CBS joins the other three major U.S. broadcast networks as Teletrax clients."

Teletrax offers the first and only digital video monitoring and content tracking service that provides vital broadcast intelligence on a global scale to video providers such as entertainment studios, news organizations, TV syndicators, and the advertising industry. Launched as a service developed by a joint venture between Royal Philips Electronics of the Netherlands (NYSE:PHG) and Medialink, with an underlying technology that is patent protected both by Philips and Digimarc Corp. (NASDAQ:DMRC), Teletrax's technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated.

A global network of detectors then captures all occurrences of the embedded video being transmitted and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

Teletrax currently maintains a proprietary network of detectors that monitors the television broadcasts of nearly 1,500 channels from more than 50 nations including the top 210 markets in the United States, representing more than 90% of all U.S. television households. Its international network covers television stations across Europe, Asia, the Middle East, Australia, South and Central America, and Canada.

Entertainment, news and media organizations both within and outside of the United States that also have contracted to use Teletrax for the tracking of news video, advertising or promotional content include ABC Television Network, BBC, Buena Vista Television, Fox Broadcasting Company, NBC News Channel, The NBC Agency, NBC Universal Domestic Television, Reuters Television, Tribune Entertainment, United Nations, ITN Networks, Euro RSCG 4D DRTV and Medialink. A number of other companies are also in active trials with the Teletrax service.

About Teletrax:

Teletrax (www.teletrax.tv) is the world's first global digital video broadcast intelligence and video asset management service. Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies. Teletrax is headquartered in London, has offices in New York and Hollywood, and maintains its operations hub in Norwalk, Connecticut.

About Medialink:

Medialink (www.medialink.com) is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their intended audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming. Through its majority-owned subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients evaluate return on investment from their programming and advertising efforts. Teletrax is 76%- owned by Medialink and 24%-owned by Royal Philips Electronics. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London.

With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10- Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

Peter Winkler
Chief Marketing Officer
Teletrax
Tel: 323-465-9004, x225
pwinkler@teletrax.tv

Maria Di Masi
PR/Marketing Manager
Teletrax
Tel: 212-812-7010
mdimasi@teletrax.tv

Raymond Yeung
Senior Vice President
Brainerd Communicators
Tel: 212-986-6667
yeung@braincomm.com

First Call Analyst:
FCMN Contact:

Source: Medialink

CONTACT: Peter Winkler, Chief Marketing Officer, +1-323-465-9004, x225,
pwinkler@teletrax.tv, or Maria Di Masi, PR-Marketing Manager, +1-212-812-7010,
mdimasi@teletrax.tv, both of Teletrax; or Raymond Yeung, Senior Vice President
of Brainerd Communicators, +1-212-986-6667, yeung@braincomm.com, for
Medialink

Web site:

http://www.medialink.com/
http://www.teletrax.tv/

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