Starz Entertainment to Promote Vongo on Toshiba Notebooks
Starz Entertainment to Promote Vongo on Toshiba Notebooks
Select Toshiba Notebook Computers to Include Vongo Software, Special Trial Offer
ENGLEWOOD, Colo., June 26 /PRNewswire/ -- Starz Entertainment LLC, announced today a co-marketing agreement with Toshiba Digital Products Division, a division of Toshiba America Information Systems, Inc., ("Toshiba") to promote Vongo, the Starz Entertainment Internet movie and video download service, on select models of Toshiba's notebook computers in the United States. This agreement will enable Toshiba customers purchasing Satellite or Qosmio notebook computers to access a 30-day free trial to Vongo, which will provide unlimited access to more than 2,500 video titles including first-run Hollywood blockbusters, anime, concert and extreme sports videos.
Under the terms of the deal, beginning on July 1, Toshiba will include a desktop icon enabling users to access seamlessly the online Vongo registration process. Once the brief registration is complete, the user will have 30 days to sample the unmatched collection of unlimited first-run movie hits and video content. The 30-day trial is available to new Vongo customers.
"The convergence of digital entertainment, consumer behavior and a new generation of multi-media devices has created an ideal environment for services such as Vongo. By extending our prior portable device relationship with Toshiba to now also cover the company's popular notebook computer lines, we are able to offer even more mobile consumers immediate access to premium movies and video on the go," said Joe Cantwell, vice president, Advanced Services for Starz Entertainment. "We are pleased to continue our work with Toshiba and offer their customers even more ways to enjoy the Vongo experience."
Jeff Barney, vice president of marketing, Digital Products Division, Toshiba America Information Systems, Inc. noted, "Recognized as a market leader, Toshiba has a strong heritage in developing high-quality products that meet consumers' needs -- whether it's for business or pleasure. More recently, we have seen an increased demand for mobile computing solutions that feature superior audio visual capabilities and offer customers the ultimate portable entertainment experience. Starz Entertainment enables Toshiba to continue to add value for our customers providing them with access to the latest Hollywood movies via one of the most advanced online video services available today."
Vongo subscribers have unlimited access to more than 1,000 movies and 2,500 total video selections as well as a live, streaming Starz TV channel for a monthly cost of $9.99. Select popular pay-per-view titles are also available for individual rental. In addition to Windows-based PCs, laptops and portable devices, Vongo subscribers can also transfer their Vongo content onto a TV from the PC for optimal viewing with Media Extenders, such as the Xbox 360, or navigate Vongo and play their movies on the TV with a remote control and Windows Vista with Windows Media Center, http://www.vongo.com/.
As one of the largest content aggregators in Hollywood, Starz Entertainment has access to thousands of theatrical films that it makes available on the Starz services and Vongo including Pirates of the Caribbean: Dead Man's Chest, The Da Vinci Code, Disney and Pixar's Cars, Talladega Nights: The Ballad of Ricky Bobby, The Illusionist, Silent Hill, The Wild, and Gridiron Gang
Starz Entertainment is the exclusive subscription television and broadband provider of first-run films from leading Hollywood studios including Walt Disney Pictures, Sony Pictures Entertainment, Overture Films, Revolution Studios, Miramax Films, Touchstone Pictures, Hollywood Pictures, Pixar, TriStar, Screen Gems, Sony Classics and Warren Miller Films. Select first-run theatrical films from The Weinstein Company, IFC and Yari Film Group are also available for subscription television and broadband exclusively on Starz Entertainment services. A vast collection of classic and favorite titles are provided by a wide array of other Hollywood studios.
Additional programming available to Vongo subscribers includes full-length music concerts and documentaries (Sheryl Crow: Live from London, No Doubt: Rock Steady Live Concert, The Who: Listening to You at the Isle of Wight, Bon Jovi: Live from London, The Diary of Alicia Keys, Snow Patrol: Live from Somerset House, 50 Cent: Refuse To Die), TV series (The Green Hornet, The Rifleman, Edgemont) and extreme sports (Warren Miller's Higher Ground, Real Action Sports, Ride Guide).
Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 15.8 million and 28.2 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Starz On Demand and Vongo(SM). Starz Entertainment (http://www.starz.com/) is an operating unit of Starz, LLC, which is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group (NASDAQ:LCAPA)(NASDAQ:LCAPB).
Eric Becker
Starz Entertainment
(720) 852-4065
eric.becker@starz.com
Bryan Olender
Brodeur for Starz Entertainment
(617) 587-2044
bolender@brodeur.com
Eric Paulsen
Maples Communications for Toshiba
949-855-3555
epaulsen@maples.com
First Call Analyst:
FCMN Contact:
Source: Starz Entertainment LLC
CONTACT: Eric Becker of Starz Entertainment, +1-720-852-4065,
eric.becker@starz.com; or Bryan Olender of Brodeur, +1-617-587-2044,
bolender@brodeur.com, for Starz Entertainment; or Eric Paulsen of Maples
Communications, +1-949-855-3555, epaulsen@maples.com, for Toshiba
Web site:
http://www.starz.com/
http://www.vongo.com/
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