Ness Technologies Wins Deal With ITV plc - UK's Largest Commercial Broadcaster

Ness Technologies Wins Deal With ITV plc - UK's Largest Commercial Broadcaster

MAIDENHEAD and BERKSHIRE, England, June 21/PRNewswire-FirstCall/ -- Ness Technologies, Inc. (NASDAQ: NSTC), a global provider of information
technology services and solutions, today announced that its Ness UK
subsidiary has been awarded a two-year contract to provide its unique iRights
contract and payments solution to ITV, the UK's largest commercial
broadcaster. iRights will power ITV's new Contracts and Artist Payments
System (CAPS).

CAPS is the result of a two year project to standardise the way on-screen
talent is contracted and compensated across the ITV network. After ITV plc
was formed in 2004, a number of discrete systems existed to administrate
these processes. CAPS will replace these legacy systems with one fast,
integrated and efficient solution.

As part of this initiative Ness has signed an exclusive license deal with
FremantleMedia Ltd., one of the largest international creators and producers
of television programs, to combine FremantleMedia's market-leading Artiste
Payments system, which provides both production payroll and secondary
residuals payment functionality, with Ness' iRights product in order to
provide ITV with a state-of-the-art and proven solution for the CAPS project.
The Artiste Payments system and iRights are both built using Ness
Technologies' USoft software development platform.

Ness will be providing systems integration, development and support
services to ITV at ITV's Manchester offices, and will be developing version 6
of the iRights solution from its labs in Mumbai, India.

iRights is a comprehensive rights contract management system for
broadcasters, publishers, film makers, mobile operators, content providers
and aggregators. Version 6 of iRights represents a significant extension to
the product that will benefit all potential users of iRights who wish to
integrate their rights, contracts and royalty processing.

"We are delighted to be working with Ness on this important project,"
said Mike Green, Deputy Group Finance Director of ITV plc. "Content
innovation and exploitation is at the heart of ITV's strategy and having
modern, future proofed systems to support that strategy is a fundamental
requirement."

"ITV's selection of Ness Technologies' iRights is testament to the high
quality of this critical solution. We are pleased that we can help in the
important issues of contract management and payment of contributors," said
Sachi Gerlitz, President and CEO of Ness Technologies. "The need to protect
content, to track content usage, and subsequently to remunerate content
owners has become a serious issue."

"This contract with the UK's largest commercial broadcaster demonstrates
Ness UK's unique business and technology understanding of the complex
business rules and processes required in the rapidly evolving media
business," said Peter Sutton, Managing Director of Ness UK. "This will ensure
that artistes contractual rights and resulting payments are managed and
accounted for within one system, and prove how these complex rules can be
successfully harnessed in a flexible integrated technology solution to
transform ITV's business."

The specialist media practice of Ness is operated from the UK subsidiary
and has been working with leading TV broadcasters in the UK for over 10
years.

About ITV plc

ITV is the UK's largest commercial broadcaster, with its family of
channels watched by more than 80% of the population every week.

ITV has the most successful commercial family of channels in the UK. ITV1
is the UK's most popular channel in peak-time; ITV2 is the UK's biggest
non-terrestrial channel; ITV3 is the most popular non-terrestrial channel on
Freeview; and ITV4 had the most successful digital channel launch to date.
ITV also owns CiTV, the leading commercial children's channel on Freeview,
and Men & Motors.

About FremantleMedia Ltd

FremantleMedia is one of the largest international creators
and producers of entertainment brands in the world with leading prime time
drama, serial drama, entertainment and factual entertainment programming in
over 40 countries worldwide. The company's commercial operation,
FremantleMedia Enterprises, is the content exploitation arm of
FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and
Home Entertainment programme brand extensions worldwide. FremantleMedia is at
the forefront of developing cross-platform media experiences through its FMX
operation, which is successfully developing new entertainment brands and
concepts specifically for mobile, broadband, games consoles and Internet

Protocol Television (IPTV).

FremantleMedia is a subsidiary of RTL Group, Europe's largest
television and radio broadcast company, which is 90% owned by Bertelsmann AG,
an integrated media and entertainment company that commands leading positions
in the world's media markets, visit www.fremantlemedia.com

About Ness Technologies

Ness Technologies (NASDAQ: NSTC) is a global provider of end-to-end IT
services and solutions designed to help clients improve competitiveness and
efficiency. Ness specializes in outsourcing and offshore, systems integration
and application development, software and consulting, and quality assurance
and training. With 7,500 employees, Ness maintains operations in 16
countries, and partners with numerous software and hardware vendors
worldwide. For more information about Ness Technologies, visit www.ness.com.

Forward Looking Statement

This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. Forward-looking
statements often are preceded by words such as "believes," "expects," "may,"
"anticipates," "plans," "intends," "assumes," "will" or similar expressions.
Forward-looking statements reflect management's current expectations, as of
the date of this press release, and involve certain risks and uncertainties.
Ness' actual results could differ materially from those anticipated in these
forward looking statements as a result of various factors. Some of the
factors that could cause future results to materially differ from the recent
results or those projected in forward-looking statements include the "Risk
Factors" described in Ness' Annual Report of Form 10-K filed with the
Securities and Exchange Commission on March 14, 2007. Ness is under no
obligation to, and expressly disclaims any obligation to, update or alter its
forward-looking statements, whether as a result of such changes, new
information, subsequent events or otherwise.

Ness Technologies press contact:
David Kanaan
USA: +1-888-244-4919
Intl: +972-3-540-8188
Email: media.int@ness.com

Ness Technologies investor contact:
Drew Wright
USA: +1-201-488-3262
Email: investor@ness.com

Ness Technologies UK contact:
Stuart McLachlan
Tel: +44-(0)-1628-817034
Email: stuart.mclachlan@uk.ness.com

ITV contact:
Hannah Bailey
Tel: +44-(0)-844-881-8439
Email: hannah.bailey@itv.com

Source: Ness Technologies Inc

Ness Technologies press contact: David Kanaan, USA: +1-888-244-4919, Intl: +972-3-540-8188, Email: media.int@ness.com; Ness Technologies investor contact: Drew Wright, USA: +1-201-488-3262, Email: investor@ness.co; Ness Technologies UK contact: Stuart McLachlan, Tel: +44-(0)-1628-817034, Email: stuart.mclachlan@uk.ness.com; ITV contact: Hannah Bailey, Tel: +44-(0)-844-881-8439, Email: hannah.bailey@itv.com

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