MTV Studios, MTV's Direct to Video Division, Presents 'Super Sweet 16: The Movie' Available on DVD on July 10

MTV Studios, MTV's Direct to Video Division, Presents 'Super Sweet 16: The Movie' Available on DVD on July 10

'Super Sweet 16: The Movie' to Debut as First Ever Mobile Feature Film Premiere on MediaFLO USA Mobile Television Entertainment Service on June 29

Comcast ON DEMAND Customers Offered First Worldwide Exclusive Premiere to Access Movie and Free Behind-the-Scenes Footage Beginning on June 19

MTV to Premiere Film on Sunday, July 8 at 2:00PM (ET/PT)

NEW YORK, June 19 /PRNewswire/ -- MTV: Music Television today announced innovative distribution plans for "Super Sweet 16: The Movie," including the first-ever mobile feature-length film premiere on the FLO TV(TM) service from MediaFLO USA, Inc.'s mobile television entertainment service and the first time an original MTV movie has debuted on Comcast's signature ON DEMAND service. In addition, "SUPER SWEET 16: THE MOVIE" will air on MTV on July 8, and will also be available for purchase on DVD through Paramount Home Entertainment on July 10. The first-of-its-kind on-air, online, wireless and consumer product distribution plan is designed to gain maximum exposure among the massive fan following for the hit MTV series "MY SUPER SWEET 16," an audience accustomed to discovering new content on multiple platforms.

On Friday, June 29, "SUPER SWEET 16: THE MOVIE" will mark the first mobile feature-length film premiere on the FLO TV nationwide mobile television entertainment service, prior to the movie's on-air premiere and DVD availability. FLO TV is available through the Verizon Wireless V CAST Mobile TV service.

Before the mobile premiere, the film will be available exclusively for purchase on Comcast ON DEMAND beginning Tuesday, June 19 through July 7. This marks the first time MTV has offered an original movie for sale on Comcast ON DEMAND in advance of the DVD. The feature film will be available for purchase at $2.99.

In addition, Comcast ON DEMAND will feature a Sweet 16 category that includes free and exclusive content such as:

-- Five originally produced "Best of My Super Sweet 16" segments:
Ferocious Fights, Hottest Sweet 16er, Crazy Critters, Best Sob Scene
and Devastating Disaster
-- Making of "SUPER SWEET 16: THE MOVIE," and movie trailer
-- Classic episodes from the reality series "MY SUPER SWEET 16"

Also on July 10, the 2-disc edition of the popular reality series "MY SUPER SWEET 16" Seasons 1 & 2 will be available on DVD at $24.99.

"SUPER SWEET 16: THE MOVIE" is yet another extension of the smash MTV series, "MY SUPER SWEET 16." The new season premieres Monday, June 18 at 9:00PM (ET/PT) on MTV. The movie follows the recent launch of MySuperSweet16.com, a Web site that offers the more than 80,000 teens that turn 16 every week in the United States a chance to form communities with one another around the planning, primping and prepping that go into this cultural phenomenon.

"SUPER SWEET 16: THE MOVIE" stars pop artists, Aly & AJ. The film also stars Regine Nehy (Pride), Shanica Knowles ("Hannah Montana" and "Jump In") and Brendan Miller (Accepted,) and features performances by Paula DeAnda, Pretty Ricky, Hellogoodbye and other musical artists.

Inspired by the MTV series, "SUPER SWEET 16: THE MOVIE" tells the story of two best friends, Nicole and Jacquie, who share everything, even the same birthday. The girls have been planning a joint sweet sixteen party ever since they were kids. Soon, that will be the only thing they share, as they begin to compete by setting out to see which one can throw the most elaborate, the most coveted, the most fabulous Sweet 16 party ever. Tensions mount and extreme measures are taken as their life-long friendship, as well as their plan to do a joint Sweet 16 party, falls by the wayside and the girls end up throwing competing parties on the same night.

"SUPER SWEET 16: THE MOVIE" DVD
Release Date: 7/10/07
Running Time: 86 min
DVD Special Features Include:
-- "Best of My Super Sweet 16"
-- Deleted Scenes
-- Outtakes & Bloopers
Suggested Retail Price: $24.99
Distributed by Paramount Home Entertainment

About MTV Networks

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 135 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About Aly & AJ:

Following their platinum debut Into the Rush, Aly & AJ are releasing their new album Insomniatic on July 10, on the eve of their US headline tour. Insomniatic was written and performed by Aly & AJ, and showcases their growth as songwriters and musicians. For more Aly & AJ news please go to www.alyandaj.com.

For artwork please visit: phepromo.com

First Call Analyst:
FCMN Contact:

Source: MTV

CONTACT: Kristin Farrell of The Karpel Group, +1-212-505-2900,
kfarrell@thekarpelgroup.com; or Jessica Nicola of MTV, +1-212-846-6762,
jessica.nicola@mtvstaff.com; or Deborah Bancroft of Paramount Home
Entertainment, +1-323-462-6402, Deborah_Bancroft@paramount.com

Web site:

http://www.mtv.com/
http://www.alyandaj.com/
http://phepromo.com/

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