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Thursday, June 07, 2007

Lorber Media and Hidden Treasures Join Forces to Establish a Digital Distribution Business

Lorber Media and Hidden Treasures Join Forces to Establish a Digital Distribution Business

Lorber HT Digital Names Richard Lorber President and CEO

NEW YORK, June 7 /PRNewswire/ -- Lorber Media, Inc. and Hidden Treasures Productions, Inc. announced today that the companies have merged operations in a new business called Lorber HT Digital, with Richard Lorber serving as its President and CEO.

Lorber HT Digital will acquire and market specialty documentary programming for targeted interest groups via digital delivery, DVD's direct- to-consumer, and traditional retail video distribution. "The internet is the optimal means of reaching geographically and demographically dispersed audiences with affinity interests," said Richard Lorber. "Our customized web strategy will supplement delivery across all platforms, whether in virtual or physical form, and allow us to best reach the right communities for our content."

Lorber HT Digital's initial content focus is centered on secular spirituality, what Mr. Lorber describes as "transformational programming." "Under this umbrella we'll gather the most stimulating and intelligent 'aha!' titles -- programs dwelling in a terrain of inquiry between belief and reason -- in the domains of mind, spirit, culture and the frontiers of science," adds Lorber. "Whether as DVD's or downloads, widgets or bits, we'll deliver nourishing nonfiction with an impeccable pedigree that thoughtful audiences will want to access and assimilate."

In addition to directly distributing spirit-stirring content, Lorber HT Digital will pursue acquisitions of programs and films with broader rights for television and international licensing, as well as co-production opportunities. It will also continue to operate its nonfiction production arm, Hidden Treasures Productions, which has produced such award-winning documentaries as Secrets of Angels, Demons, and Masons, and Secrets of Mary Magdalene. Its latest documentary special, Secrets of the Soul, is now in production.

Mr. Lorber, an entertainment industry veteran, was the co-founder and head of Fox Lorber, which he later merged into WinStar TV and Video. As Co-Chairman of WinStar TV and Video, he acquired Wellspring Media, specializing in the spirituality area, and released such landmark programs as Joseph Campbell's Power of Myth and the Mystic Fire collection.

Mr. Lorber continues to serve as President of Koch Lorber Films, a leading specialty film distribution company, which operates independently of Lorber HT Digital. He is also Chairman of the Board of Film Forum.


Source: Lorber HT Digital

CONTACT: Rita Kompelmakher of Lorber HT Digital, +1-212-398-3112, or
ritak@hti-inc.net

Web site:

http://www.hiddentreasuresproductions.com/


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