Hard Rock Cafe's Burger Badge Bash

Hard Rock Cafe's Burger Badge Bash

Hard Rock International Offers 71 Cent* Legendary Burgers To Public Servants Around the World on Founders' Day

ORLANDO, Fla., June 6 /PRNewswire/ -- Hard Rock International is continuing its dedication to its "Love All, Serve All" mantra by honoring the men and women who serve and protect the public every day. In celebration of Hard Rock's Founders' Day and the launch of its new menu, Hard Rock Cafes will offer public servants the company's famous Hard Rock Legendary Burgers for just 71 cents* - commemorating 1971, the birth year of Hard Rock! On Thursday, June 14th, 2007, community servants, including police, firefighters and emergency medical technicians, are invited to visit participating Hard Rock Cafes in the continental U.S., Canada and Europe to enjoy a burger from Hard Rock's "Legendary Experience" selection, which includes four new delectable 10-ounce grilled Certified Angus Beef burgers, hearty enough to satisfy anyone's hunger.**

(Photo:

http://www.newscom.com/cgi-bin/prnh/20070606/NYW083 )

To further celebrate Hard Rock International's Founders' Day, which recognizes the first cafe's opening in London, England on June 14, 1971, Hard Rock Cafes worldwide will be turning back the clocks to 1971 by featuring music and fashions of the 70s. In addition to the 71 cent price of Legendary Burgers for badge holders, individual Hard Rock Cafes around the world may also create customized celebratory offers such as live music events or, because no birthday would be complete without it, complimentary cake for lunch and dinner guests.

"Hard Rock Cafe staffers have always been encouraged to give back to the communities where we live and work," said Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International. "This Founders' Day, the Burger Badge Bash is a small token of our thanks to the men and women who proudly wear their badge and help keep us safe."

"Burgers proudly ruled the American menu throughout its tenure and Hard Rock's Legendary Burger is the best one yet," said Mike Winkler, Senior Director of Food and Beverage, Hard Rock International. "With the addition of four new burgers to its menu, Hard Rock is putting all other burgers to shame with fresh flavors sure to tantalize your taste buds."

The Legendary Experience

Hard Rock Cafes are world-famous for mouth-watering burgers, serving more than 6 million each year. Guests can now enjoy an expanded selection of Hard Rock's 10-ounce Certified Angus Beef Legendary Burgers, including:

-- The Big Blue Burger - Served with crumbled blue cheese and a side of
creamy horseradish sauce
-- S.O.B. Burger - Basted with spicy Chipotle Pepper puree, topped with
Monterey Jack Cheese, served with Hard Rock Guacomole and grilled
onions
-- Garlic Spinach Burger - Topped with creamy garlic-spinach, Cheddar and
Monterey Jack cheeses and fresh Hard Rock Grilled Salsa
-- The Big Cheese - Smothered with three slices of the cheese of the
guest's choice

Additional Menu Amp-Up's

Hard Rock Cafe has also added a number of delicious new offerings to the menu. Featured on the "Smokehouse" section are the new Rock Chop, a center cut smoked Rib Pork Chop with sweet maple-mustard glaze, and Hickory Smoked Bar-B-Que Beef Brisket. These items are slowly, and lovingly, smoked in Hard Rock's in-house hardwood smokers. Other new menu choices include Maryland Style Crab Cakes.

* In Europe, burger cost will be 71 UK pence or 71 euro cents.

**To receive a 71 cent Legendary Burger on June 14th, civil servants must present proper identification and badge stating their eligible status. The offer is valid only for dining-in at participating Hard Rock Cafes, limited to one item per person and restrictions apply. Visit hardrock.com to find a local participating cafe.

About Hard Rock International

With 122 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, and Bali, with San Diego and Biloxi scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit http://www.hardrock.com/.

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Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070606/NYW083
AP Archive:

http://photoarchive.ap.org/
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PRN Photo Desk, photodesk@prnewswire.com
Source: Hard Rock International

CONTACT: Brian Siemienas of Hard Rock International, +1-407-445-7625; or
Meredith Miesieski, or Renita Reichard, for Hard Rock International,
+1-973-316-1665

Web site:

http://www.hardrock.com/

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