Blockbuster Gives Kids & Families Special Summer Break

Blockbuster Gives Kids & Families Special Summer Break

'Kids & Family Summer' Celebrates Family Fun Time With $1.99 Kids Movie Rentals & More Kid-Friendly Titles

DALLAS, June 26 /PRNewswire-FirstCall/ -- One of America's favorite summer pastimes is watching movies. This year, Blockbuster is making it even easier for kids and their families to spend time together with kid-friendly entertainment. All DVDs in the "Kids" section of participating stores will rent for $1.99 during Kids & Family Summer, which begins today and stretches through the Labor Day weekend. Plus, all BLOCKBUSTER corporate stores are receiving more than 100 additional children's titles which will be featured in the kids' movies section of the store.

"Summer is family movie rental season," said Curt Andrews, chief marketing office for Blockbuster. "Whether it's for an afternoon out of the heat, family movie night or a road trip to see the grandparents, Blockbuster wants to make it easy for families to find great movies to watch together this summer."

Young children renting movies with their parents will find some of their favorite characters among the 100+ new family titles in BLOCKBUSTER stores. Many titles are just for fun, like "Meet Angelina Ballerina," "Bob's Top Team" with Bob the Builder or "Dress Up Day" with Strawberry Shortcake. Others, like "Best Manners -- Invitation to Fun" with Barney or "Bert & Ernie's Word Play" are educational. Some, like "Elmocize" or The Wiggles "Dance Party" will get kids off the couch and moving to the beat. In addition to these new titles, parents and their kids can rent any of the other DVDs in the Kids section for only $1.99.

About Blockbuster

Blockbuster Inc. (NYSE:BBI)(NYSE:BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 8,000 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at www.blockbuster.com.

First Call Analyst:
FCMN Contact: jsieg@blockbuster.com

Source: Blockbuster Inc.

CONTACT: Tami Cannizzaro of Blockbuster Inc., +1-214-854-3190

Web site:

http://www.blockbuster.com/

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