ShopText Launches Direct-to-Consumer TV Commerce: Allows Viewers to Buy via Mobile Phone During SCI FI Channel's Eureka Marathon

ShopText Launches Direct-to-Consumer TV Commerce: Allows Viewers to Buy via Mobile Phone During SCI FI Channel's Eureka Marathon

NEW YORK, June 26 /PRNewswire/ -- ShopText, Inc., the mobile commerce and promotions company, announced the first direct-to-consumer TV text-based promotion in partnership with NBC Universal's SCI FI Channel. For the first time in the United States, consumers will be able to purchase physical goods promoted on TV directly from their cell phone using text messaging all day Tuesday, June 26th.

Throughout Tuesday's Eureka marathon, running from 9 a.m. to 10 p.m. on the SCI FI Channel, consumers will have the opportunity to purchase the complete first season DVD of Eureka by using their cell phone and SMS messaging.

ShopText's proprietary mobile commerce solution turns all media - including this press release - into a point of sale opportunity. "By texting 'EUREKA' to 467467 right now, anyone reading this press release can buy the first season of Eureka on DVD and have it delivered to their door," said Mark Kaplan, Founder and CMO of ShopText. "If my friends also want the first season, I just tell them to do the same thing. Eureka is a town of geniuses and ShopText is how geniuses would shop," he added.

"This is about consumer convenience. No need to call a 1-800 number, no need to get to a PC," noted Steve Roberts, CEO of ShopText. "ShopText captures a viewer's impulse to act and makes the buying process immediate and simple. Eureka fans can order and register one-time right on their mobile phone or at www.shoptext.com.

All that's needed to confirm future purchases is their PIN".

About ShopText

ShopText is a mobile commerce and promotions company. ShopText's software platform transforms any advertisement into a point of sale opportunity. ShopText technology creates a secure, direct-to-consumer marketplace where consumers can shop, sample and save. ShopText works with any text-enabled phone, major credit card and debit card, wireless carrier and traditional and web-based advertisement. ShopText's clients and commerce participants include: Proctor & Gamble, ESPN Mobile Publishing, Dennis Publishing's Maxim and Stuff Magazines, CosmoGIRL!, Lucky, Vibe, Knitting Factory, , Taylor Swift and Tim McGraw.

For more information, please visit www.shoptext.com.

First Call Analyst:
FCMN Contact:

Source: ShopText, Inc.

CONTACT: Sarah Stabile for ShopText, Inc., +1-917-595-2247,
sstabile@anomalynyc.com

Web site:

http://www.shoptext.com/

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