blinkx Launches AdHoc, The First Contextual Online Video Advertising Platform

blinkx Launches AdHoc, The First Contextual Online Video Advertising Platform

AdHoc Delivers Emotive Power of TV Advertising, With Relevance and Utility of Contextual Search Advertising

SAN FRANCISCO, California, June 25/PRNewswire-FirstCall/ -- blinkx, the world's largest video search engine, today unveiled AdHoc,
the first contextually relevant video advertising platform. Just as Google's
AdSense transformed advertising on the Text Web, blinkx's AdHoc platform will
revolutionize video advertising by matching compelling, customized, TV-style
ads to your audience on the Video Web.

Search technology performs two useful functions - finding content, and
also matching that content to meaningful, relevant advertising. blinkx's
distribution strategy has established it as the de facto standard for video
search on the Web, so the natural evolution was to apply that proven
technology to the automatic selection of ads. AdHoc leverages blinkx's
patented speech-to-text transcription and visual analysis technology to
understand video content more thoroughly and effectively than any other
service today, and can therefore dynamically place the most pertinent
advertising against it.

Online video presents an extremely attractive opportunity for advertisers
and media companies: targeted distribution with the potential for immediate
action, and the availability of real-time metrics to assess the effectiveness
of a given campaign.

blinkx's AdHoc platform offers content partners and advertisers a unique
value proposition -- video advertising which combines the emotive power of TV
promotion, with the relevance and utility of contextual search advertising.
This is an exciting prospect, not only in terms of enhancing viewer
experience, but also in increasing the effectiveness of campaigns.

In addition to its unrivalled relevance, the AdHoc platform offers media
companies and advertisers the most flexible solution for customizing the
timing and appearance of video ads, with options that include pre-, post- and
mid-roll placement, as well as dynamically-selected banners, in-video
mini-banners and a unique, post-roll catalog view. Partners can even select
which ad databases to leverage - their own, the blinkx AdHoc platform, or
even external ad systems, such as Google's AdWords.

"Until now, online video advertising was a kind of Frankenstein's monster
- an attempt to cobble together technology that was built for Text Web banner
advertising and apply it to an entirely new medium - the Video Web," said
Suranga Chandratillake, founder and CEO, blinkx. "The AdHoc platform is
revolutionary because it was built from the ground up to address rich media,
resulting in higher monetization for media companies, more effective
marketing for advertisers and, most importantly, a useful, non-disruptive
experience for users."

"As video choice continues to explode, consumers desperately need tools
that help them easily find what they're interested in," said Tim Hanlon,
Senior Vice President at Denuo, the media futures unit of ad giant Publicis
Groupe, S.A. "At the same time, marketers clamor to reach interested, though
ever-fragmenting audiences with judicious and relevant ad messaging. AdHoc's
contextual video approach deftly bridges those two forces, allowing
information and advertising to flourish in a mutually beneficial way."

The AdHoc platform is available to advertisers, media companies and other
partners effective immediately.

About blinkx

blinkx (London AIM: BLNX) is the world's most comprehensive video search
engine. Today, blinkx has indexed more than 12,000,000 hours of audio, video,
viral and TV content, and made it fully searchable and available on demand.
blinkx's founders set out to solve a significant challenge - as TV and
user-generated content on the Web explode, keyword-based search technologies
only scratch the surface. blinkx's patented search technologies listen to -
and even see - the Web, helping users enjoy a breadth and accuracy of search
results not available elsewhere. In addition, blinkx powers the video search
for many of the world's most frequented sites. blinkx is based in San
Francisco and London. More information is available at www.blinkx.com

Media Contact:

Tim Turpin
OutCast Communications
+1-415-392-8282
Tim@outcastpr.com

Edward Bridges / Haya Chelhot
Financial Dynamics
+44-20-7831-3113
blinkx@fd.com

Source: blinkx

Media Contact: Tim Turpin, OutCast Communications, +1-415-392-8282, Tim@outcastpr.com; Edward Bridges / Haya Chelhot, Financial Dynamics, +44-20-7831-3113, blinkx@fd.com

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Profile: intent