BBDO Worldwide Named First Ever 'Network of the Year' at Cannes

BBDO Worldwide Named First Ever 'Network of the Year' at Cannes

Wins More Lions Than any Other Agency Network for Second Year in a Row

NEW YORK, June 23 /PRNewswire/ -- BBDO Worldwide was named the 2007 "Network of the Year" at Cannes.

This marks the first year that a "Network of the Year" has been named at Cannes. The award is given to the agency network that obtains the highest score for entries in the Film, Press, Outdoor, Radio, Media, Cyber, Direct, Promotion, Titanium and Integrated sections. In particular, the award recognizes an agency network's creative excellence across the full range of marketing communication channels.

In all, BBDO agencies received a total of 47 Lions, more than any other agency network, including the Grand Prix in both Outdoor and Radio. This marks the second year in a row that BBDO Worldwide was the most awarded agency network at Cannes. Last year, BBDO won a then-record 43 Lions, including the Grand Prix in Film for a commercial for Guinness.

Approximately 20 different BBDO agencies across every geographic region contributed to this success, led by Clemenger BBDO in Australia, which won the Grand Prix in Radio for its Snickers campaign, and Net#work BBDO in South Africa, which won a Grand Prix in Outdoor for its work on behalf of Nedbank. Other award-winning agencies included: Almap BBDO in Brazil; AMV BBDO in London; BBDO Argentina; BBDO Bangkok; BBDO Dusseldorf; BBDO Guerrero Ortega in the Philippines; BBDO New York; BBDO Stuttgart; CLM BBDO in France; Clemenger BBDO in New Zealand; CP Proximity in Barcelona; Colenso BBDO in New Zealand; Contrapunto in Spain; Pages BBDO in Santo Domingo; Proximity Prague in the Czech Republic; Tiempo BBDO in Madrid, Spain; and 180 Grados in Santiago, Chile.

A complete list of BBDO's Lion winners is attached.

"BBDO is about 'The Work The Work The Work,'" said Andrew Robertson, President and CEO, BBDO Worldwide. "This win proves that our exceptionally talented people are living it across the world, job by job, brand by brand, day by day. I'm thrilled for them, and grateful to them."

BBDO Worldwide has 287 offices in 79 countries. Its professional ambition is captured in the agency's mantra, "The Work. The Work. The Work." In 2006, BBDO was the winner of The Gunn Report as the most awarded agency network in the world, and The Won Report as the most awarded agency network in direct and interactive.

BBDO Worldwide is part of Omnicom Group, Inc. (NYSE:OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications to over 5,000 clients in more than 100 countries.

Media

BBDO Argentina
Nike Barrio Bonito
Corporate Information
Gold Lion

BBDO Stuttgart
Mercedes-Benz
First Impression
Best Use of Ambient Media: Small Scale
Silver Lion

Clemenger BBDO, Wellington
Land Transport NZ
Bloody Legends
Best Use of Internet/New Media
Silver Lion

Direct

Clemenger BBDO, Wellington
Land Transport NZ
Phone Legends
Charities, Public Health & Safety
Gold Lion

Proximity Prague
Fund of Endangered Children
Listen to Teddy
Charities, Public Health & Safety
Bronze Lion

BBDO Stuttgart
Sieglinde Betzler
Heavyweight Brochure
Dimensional Mailing
Bronze Lion

Promo

BBDO Stuttgart
Mercedes-Benz
First Impression
Cars & Automotive Services
Promo Lion

Clemenger BBDO, Wellington
World Press Photo Exhibit 06
campaign
Travel, Entertainment & Leisure
Promo Lion

Pages BBDO Santo Domingo
One Beer
The One
Best New Product Launch
Promo Lion

BBDO Bangkok
Homepro
Anyone Can Sell
Best Use of TV in a Promotional Campaign
Promo Lion

Net#work BBDO, Johannesburg
Simba Ghost Pops
Vending Machine
Best Use of Merchandising/In-Store
Promo Lion

Press

Almap BBDO Sao Paulo
Havaianas
Ideal for Seduction (campaign-6)
Clothing, Footwear & Accessories
Gold Lion

Colenso BBDO Auckland
Monaco
Mum & Daughter, Dad & Son (campaign-2)
Entertainment & Leisure
Silver Lion

AMV BBDO London
Diageo
Einstein, Moon, PS2 (campaign-3)
Alcoholic Drinks
Bronze Lion

Almap BBDO Sao Paulo
Havaianas
Flowers, Democracy (campaign-4)
Clothing, Footwear & Accessories
Bronze Lion

Contrapunto Madrid
smart Car
Forest, Field, Stones (campaign -3)
Cars
Bronze Lion

BBDO Bangkok
Tesco Superstores
Fresh Prawns, Fresh Fish (campaign-2)
Retail Stores
Bronze Lion

CLM BBDO
MAC/VAL Restaurants
Brown, Pink, Red Plate (campaign-3)
Restaurants & Fast Food Outlets
Bronze Lion

BBDO Argentina
Nike
Ronaldinho, Tevez, Aguero (campaign-3)
Corporate Image
Bronze Lion

Tiempo BBDO Madrid
Mars/M&Ms
Frisbee, Study, Swimming Pool
Savory Foods
Bronze Lion

Outdoor

Net#Work BBDO Johannesburg
Nedbank
Power to the People
Ambient: Special Build
Grand Prix

Net#Work BBDO Johannesburg
Simba Ghost Pops
Staircase, Orphanage, Bedroom (campaign-3)
Sweet Food & Snacks
Gold Lion

BBDO New York
BBC World
Voting Billboards (campaign-4)
Publications & Media
Gold Lion

Contrapunto Madrid
smart Car
Little Billboard
Cars & Automotive Services
Silver Lion

Tiempo BBDO Madrid
Gillette
World Cup
Corporate Image
Silver Lion

Contrapunto Madrid
WWF/Adena
Dissolvent, Paint (campaign-2)
Public Awareness Messages
Silver Lion

BBDO Guerrero Ortega
WWF
Thermometer
Point of Purchase: Other
Silver Lion

Tiempo BBDO Madrid
Mars/Snickers
Climbing
Sweet Food & Snacks
Bronze Lion

Contrapunto Madrid
smart Car
Steam, Beach, Doves (campaign-3)
Cars & Automotive Services
Bronze Lion

Contrapunto Madrid
smart Car
Forest, Field (campaign-2)
Cars & Automotive Services
Bronze Lion

BBDO Guerrero Ortega
Pizza Hut
Paramedics
Restaurants & Fast Food Outlets
Bronze Lion

AMV BBDO London
The Economist
Is Your Indecision Final?, Do Not Fold, World Domination (campaign-3)
Publications & Media
Bronze Lion

Contrapunto Madrid
Amnesty International
Bookmark
Ambient: Small Scale Special Solutions
Bronze Lion

BBDO Argentina
Nike
Monument to Goal
Ambient: Special Build
Bronze Lion

BBDO Argentina
Nike
Ballprints by Ronaldinho, Tevez, Aguero (campaign-3)
Ambient: Special Build
Bronze Lion

Cyber

CP Proximity Barcelona
Deaplaneta
iwanttoseeaghost
Charities, Public Health & Safety
Gold Lion

Interone Worldwide
BMW
Pace- Pursuit Across Europe
Games
Silver Lion

Interone Worldwide
BMW
Pace- Pursuit Across Europe
Automotive Products & Services
Bronze Lion

Radio

Clemenger BBDO Melbourne
Mars/Snickers
Hoedown
Foods
Grand Prix

BBDO Dusseldorf
smart Car
Fits in the Radio
Cars & Automotive Services
Silver Lion

180 Grados, Santiago
Ambrosoli Fruit Juice
Strawberry
Non-Alcoholic Drinks
Bronze Lion

Film

BBDO Dusseldorf
smart Car
Back Seat
Cars
Silver Lion

BBDO New York
Cingular/AT&T
Fewest Dropped Calls (campaign)
Commercial Public Service
Silver Lion

Colenso BBDO Auckland
Frucor Beverages
Nail
Non-Alcoholic Drinks
Bronze Lion

Clemenger BBDO Melbourne
SCA Hygiene Australia
The Folder
Toiletries
Bronze Lion

Titanium&Integrated

Clemenger BBDO Wellington
NZ Netherlands Foundation
World Press Photo Exhibition
Travel, Entertainment & Leisure
Integrated Lion

BBDO Argentina
Nike
Barrio Bonito
Ambient: Special Build
Integrated Lion

Source: BBDO Worldwide

CONTACT: Roy Elvove, +1-212-459-5797, or roy.elvove@bbdo.com

Web site:

http://www.bbdo.com/
http://www.omnicomgroup.com/

-------
Profile: intent