40% of Britons Believe That the Live Earth Event Will Inspire Them to do More to Combat Climate Change

40% of Britons Believe That the Live Earth Event Will Inspire Them to do More to Combat Climate Change

LONDON, June 28/PRNewswire/ -- A new survey by Lightspeed Research, a leading global interactive data
solutions provider, and The Ethical Reputation Index, the UK's leading
tracker of corporate ethical reputation, reveals that Britons believe the
Live Earth series of global concerts will encourage them to do even more to
help minimise the effects of climate change.

The survey, carried out amongst Britons, Americans and Australians
between the 22nd and 26th June, examined the issue of climate change in
anticipation of the upcoming Live Earth series of concerts. The 24-hour,
seven-continent event with an expected global audience of 2 billion people is
planned to launch a global movement to combat the climate crisis.

The results showed that in the UK almost three quarters (73%) of those
aware of the Live Earth event are planning to watch the concerts on 7th July,
and 40% think the event will inspire them to do more to combat climate
change. In comparison, 51% of Americans and 39% of Australians thought the
event would encourage them to do more.

88% of Britons say that individual actions can have a positive impact on
climate change. These actions include simple measures like re-using grocery
bags, using energy saving light bulbs and recycling.

Britons also believe that both government and companies have a crucial
role to play in addressing the issue. 93% of respondents thought companies
should do more, from recycling, to reducing packaging, to using local
suppliers.

92% of people think government is not doing enough, with the most popular
remedies being grants for green home improvements, tax relief for greener
companies and increasing penalties for the worst business offenders.

Respondents of the survey, which was carried out online, were asked for
their perspective on the impact of climate change now, and in the future.
Most Britons believe that in only ten years time, the effects of climate
change will have a major impact on society. However, Australian respondents
had the most pessimistic view of the impact overall.

David Day, CEO Europe of Lightspeed Research commented "This survey shows
that many Britons are planning to watch the Live Earth event, and believe
it's a good way to get people to do more to combat climate change. We'll be
running a follow up survey after the event to see if people are more
committed to changing their behaviour to help the planet."

Karen Fraser of The Ethical Reputation Index says "It is clear that
consumers believe companies and government have a major part to play in
minimising the impact of climate change. Business people, government and
marketers need to understand how environmental issues are affecting consumers
in order to ensure that their policies, products, services and communications
remain relevant."

Note to Editors:

The Ethical Reputation Index and Lightspeed Research surveyed 500 18-45
year olds who were aware of the Live Earth event online in each of the three
countries - the UK, US and Australia - between 22 and 26th June 2007. A
further survey will be carried out after the event on 9th July. A mobile
phone survey will also be sent during the event.

Source: Lightspeed Research

For press enquiries contact: Lucy Green, PR Consultant, Tel: +44-(0)7817-698366, E: lgreen@greenfieldscommunications.com; Ralph Risk, Marketing Manager Lightspeed Research, Europe, Tel +44-(0)20-7896-1950, Mobile +44-(0)787-650-7689, E: rrisk@lightspeedresearch.com; Karen Fraser, The Ethical Reputation Index, Tel: +44(0)-208-743-0864, Mobile +44-(0)-7831-627682, E: karen@ethicalreputationindex.com

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