'AtomUploads' Launches with a Bang - Atomfilms(R) Traffic Doubles

'AtomUploads' Launches with a Bang - Atomfilms(R) Traffic Doubles

New User-Generated Service Boosts Online Video Pioneer's Web Audience

SAN FRANCISCO, June 27 /PRNewswire/ -- AtomFilms, a division of Viacom's (NYSE:VIA)(NYSE:and)(NYSE:VIA.B) MTVN Entertainment Group, doubled its US audience during the month of May, driven by the launch of its new user-generated-content community, AtomUploads. The new service offers creators the ability to post and share their video and animation content, with the most successful uploads earning the attention of development and programming staff at AtomFilms and COMEDY CENTRAL. To view AtomUploads log-on to http://uploads.atomfilms.com/.

ComScore Media Metrix reported that AtomFilms attracted 2.23 million unique users in May, up from 1.08 million in April, and that worldwide traffic in May reached 4.35 million unique users. Other key metrics also showed strong gains, with pageviews increasing 120% in May to 22 million.

"AtomUploads builds on our longtime mission of finding and empowering top independent entertainment creators," said AtomFilms vice president and general manager Scott Roesch. "The May numbers show that the Atom audience is excited to have the opportunity to share their own content, help us find new talent and launch the next big Web hits."

AtomUploads features a weekly "Upload Showdown" competition that pits two of the site's most successful and entertaining titles -- as evidenced by viewer feedback -- against one another. The titles that earn the audience's approval make the leap to the award-winning AtomFilms site, where the creators are offered commercial distribution deals that pay royalties based on advertising and distribution revenues. Atom's revenue-sharing program, the first of its kind in the industry, has paid out millions of dollars to independent creators.

As part of the MTVN Entertainment Group, Atom has a direct conduit to leading television networks such as Comedy Central, Spike TV and other MTV properties. Currently, AtomFilms and AtomUploads are partnering with Comedy Central on "Comedy Central Test Pilots," an online competition in which entrants upload one-to-five-minute pilots in hopes of turning them into the next big broadband series. The Grand Prize winner will earn a $5,000 cash prize and the potential for a development deal with Comedy Central to produce an episodic broadband series.

With the launch of AtomUploads in May 2007, MTV Networks phased out the AddictingClips user-generated video community.

About AtomFilms

Since 1998, AtomFilms has evolved from an online video pioneer into one of the world's leading brands for independent entertainment. For viewers, the AtomFilms Web site (a 2007 Webby Award finalist) is a daily source of original Web shows, animation and short films -- from hit viral comedies like "Possum Death Spree" to Oscar(R)-winning classics like "Creature Comforts." AtomFilms empowers creators by licensing their content, sharing revenue, funding and developing new programming, and providing distribution to extensive audiences on the Internet, mobile phones, and television to partners including Comedy Central, Spike TV, Verizon, and BellSouth. The company recently debuted a new service, AtomUploads, which enables users to immediately post and share their own videos. AtomFilms is a division of VIACOM Inc.'s (NYSE:VIA)(NYSE:and)(NYSE:VIA.B) MTV Networks.

FCMN Contact: Kristin.Carey@comedycentral.com

Source: MTVN Entertainment Group

CONTACT: Aileen Budow of MTVN Entertainment Group, +1-212-767-3953,
aileen.budow@mtvn.com; or Melissa Zukerman, +1-323-658-1555,
melissa@pcommgroup.com, for MTVN Entertainment Group

Web site:

http://www.comedycentral.com/
http://uploads.atomfilms.com/

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