Sunset Blvd. Transformed

Sunset Blvd. Transformed

HOLLYWOOD, Calif., May 4 /PRNewswire/ -- Towering above all of Movieland, Optimus Prime and Megatron are busting out of Hollywood's most famous tower in a battle between good and evil. With pulsating eyes and glimmering effects, Transformers have taken over the Sunset Strip. Paramount/DreamWorks enlisted the help of SkyTag, the innovators of Tall Wall spectaculars, to produce the world's largest printed construction wrap enveloping the building at 6290 Sunset Blvd. This mammoth structure is 300 ft high and took over 100,000 sq. ft. of vinyl to complete.

The live-action "Transformers" movie opens nationwide on 07-04-07. The feature, based on the globally popular Transformers franchise, will be directed by Michael Bay, with Steven Spielberg as executive producer of this film, along with Lorenzo di Bonaventura (upcoming "Four Brothers"), Tom DeSanto ("X-Men" and "X2: X-Men United") and Don Murphy ("The League of Extraordinary Gentlemen") serving as co-executive producers.

Source: SkyTag

CONTACT: For information and images, Brett Caruso of SkyTag,
+1-310-858-1010, or cell, +1-323-350-2802, or fax, +1-310-273-7363

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