ActiveVideo Goes 'Live' in ICTV Booth at Cable Show

ActiveVideo Goes 'Live' in ICTV Booth at Cable Show

Channels from Major Programmers, Personalized Video Mosaic to be Unveiled

LAS VEGAS, May 4 /PRNewswire/ -- ICTV, which enables actionable Web-driven media through television, announced today that it is unveiling the first live, available ActiveVideo programming and navigational channels at the NCTA Cable Show at the Mandalay Bay Convention Center May 7-9.

In its exhibit in booth #4671, ICTV will demonstrate how ActiveVideo enables Web media to be universally distributed through television, engaging viewers in a dynamic environment with high-quality video and targeted, interactive advertisements. ActiveVideo helps programmers and operators get viewers more involved with their television by providing an immersive, personalized experience that is navigated by standard remote controls.

Demonstrations will include:

-- ActiveVideo Channels from major programmers and traditional, brand-name
networks. ActiveVideo Channels deliver an unlimited array of fresh and
archived content to the widest possible audience, using existing Web
initiatives and eliminating the need to customize content for multiple
set-top box environments;

-- P:Mosaic, a navigational mosaic designed by the ICTV ActiveMedia Group
to be customized and branded exclusively for individual network
operators. P:Mosaic allows subscribers for the first time to build
personalized menus from the hundreds of available channels, according
to individual preferences; to manage preferences from any Web-connected
device; to view and preview numerous television channels
simultaneously; and to interact with targeted, auditable and actionable
advertising;

-- A joint solution that will allow programmers to insert graphic elements
into linear channels that will prompt viewers to switch directly to an
ActiveVideo Channel or advertising showcase, without returning to the
channel guide or VOD interface, enabling the delivery of higher-value
ads.

ActiveVideo Channels allow network operators and programmers to provide an unlimited variety of content in a personalized experience that includes access to entire libraries of video, navigational elements, channel branding, targeted, interactive banner advertisements, and links to ad showcases.

ActiveVideo composites linear and on-demand programming with broadband content in the network into personalized MPEG video streams. Because content can be created and modified using standard Web tools and talent, network operators, programmers and advertisers can create content once for delivery via the ActiveVideo Distribution Network to every cable and IPTV set-top box, regardless of hardware, middleware and guide differences. Viewers can navigate through, and interact with, individual elements of the stream using key clicks of their remote controls.

About ICTV

ICTV(R) delivers ActiveVideo, a network-based platform enabling Web media to be universally distributed through television. ActiveVideo engages viewers in a dynamic environment with high-quality video and targeted, interactive advertisements. The platform uses standards-based distribution technologies allowing network operators, programmers and advertisers to extend Web workflows to new screens and provide a limitless array of personalized content that is enhanced with Web-driven interaction. The company is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore and the United Kingdom. Strategic investors include Liberty Media, Motorola, OpenTV and Lauder Partners. For more information, visit http://www.ictv.com/.

First Call Analyst:
FCMN Contact:

Source: ICTV

CONTACT: Paul Schneider of PSPR, Inc., Office: +1-215-702-9784,
Mobile: +1-215-817-4384, pspr@att.net, for ICTV

Web site:

http://www.ictv.com/

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