Blockbuster Gives Moms Mother's Day Gift

Blockbuster Gives Moms Mother's Day Gift

Go-To Movie List Connects Mom to Advice From Others Just Like Her

DALLAS, May 4 /PRNewswire-FirstCall/ -- Dad bought mom flowers, the kids presented her with handmade cards and the family's had a big brunch together. What more could a mom ask for on Mother's Day? How about a secret weapon? To help moms select quality movies to watch with their kids, Blockbuster has surveyed close to 14,000 moms nationwide, asking them which movies they like best for keeping their kids entertained. Blockbuster presents the resulting list of "go-to" movies that moms can refer to all year long just in time for Mother's Day.

"Moms are the most widely-turned to authority on family entertainment," said Keith Leopard, product director, rental film, with Blockbuster Inc. "Now when the kids can't agree what to rent, the sleepover is at your place or the kids are headed to their grandparents' house for the weekend, mothers will have an easy reference to help them choose or recommend kid-friendly movies approved by moms just like them."

Topping the list of mom-approved movies for all age groups were the "Shrek" movies, the animated features that follow the adventures of the grumpy green ogre with a heart of gold. The funny fairytale stars comedic giants like Mike Myers, Eddie Murphy, Cameron Diaz and John Cleese, whose animated antics are almost as popular with parents as they are with their kids.

Moms also chose the best movies for different age groups. "Shrek" came out tops again for kids ages five to seven, but the animated fish tale "Finding Nemo" was more popular for moms of two- to four-year-olds. Moms selected the swashbuckling "Pirates of the Caribbean for their eight- to 10- year-olds, while the magic of the "Harry Potter" series was reserved for older children ages 11 to 13.

If you realize you need a kid-friendly film, Blockbuster makes it easy to pick up a mom-approved movie. BLOCKBUSTER stores are open seven days a week, including on Sundays and Mother's Day. BLOCKBUSTER Total Access(R) members who rent DVDs online also have the option of returning any not-so-kid-friendly online rental to a store where it can be exchanged for a more suitable movie free of charge.

Blockbuster reminds moms and others choosing entertainment for kids that they should always consult ratings and make their own determinations about whether content is suitable for their child and their child's age group.

An overview of survey results is provided below. Detailed results are available upon request.

Mom-Approved Movies for Kids
Ages 2-4
"Finding Nemo" 27%
"The Lion King" 19%
"Toy Story" (1 or 2) 18%
"Shrek" (1 or 2) 11%
"Monsters Inc." 10%

Ages 5-7
"Shrek" (1 or 2) 22%
"Toy Story" (1 or 2) 16%
"Monsters Inc." 15%
"Finding Nemo" 14%
"The Incredibles" 14%

Ages 8-10
"Pirates of the Caribbean" 17%
"Shrek" (1 or 2) 16%
"Harry Potter" (any of series) 16%
"Charlie & The Chocolate Factory" 13%
"Ice Age" (1 or 2) 13%

Ages 11-13
"Harry Potter" (any of the series) 24%
"Pirates of the Caribbean" 22%
"Chronicles of Narnia" 16%
"X-Men" (any of series) 11%
"Shrek" (1 or 2) 10%

About Blockbuster

Blockbuster Inc. (NYSE:BBI)(NYSE:BBI.B) is a leading global provider of in- home movie and game entertainment, with more than 8,000 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at www.blockbuster.com .

First Call Analyst:
FCMN Contact: jsieg@blockbuster.com

Source: Blockbuster Inc.

CONTACT: Tami Cannizzaro of Blockbuster Inc., +1-214-854-3190

Web site:

http://www.blockbuster.com/

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