SIVOO to Launch TV Station on Jalipo

SIVOO to Launch TV Station on Jalipo

SIVOO Channel to Feature Professionally Produced Multicultural On-Demand Entertainment Content in Spanish, Chinese and Hindi

PHILADELPHIA, May 29 /PRNewswire-FirstCall/ -- SIVOO Holdings, Inc. (Pink Sheets: SIVO.PK), operator of the first Internet TV network of multicultural on-demand entertainment programming, today announced an agreement with Jalipo, the first online marketplace for TV and video.

Under the terms of the agreement, SIVOO will launch its own branded Internet TV station on Jalipo's video platform (www.jalipo.com) that will feature professionally produced multicultural on-demand entertainment content in high demand languages such as Spanish, Chinese and Hindi. Viewers will have a wide selection of programming to choose from, including popular telenovelas from Argentina, award-winning Bollywood films from India, Spanish- language TV episodes, comedy series, sports and more.

"Each week SIVOO is forging new partnerships with the top offerings on the Web for Internet TV," said Burhan Fatah, SIVOO's founder and chief executive officer. "Our strategy is to continuously expand the reach of our foreign- language content to reach new online ethnic communities in the U.S. and around the globe. We believe Jalipo is a natural partner to help us achieve our goal."

"Jalipo has experienced positive momentum since its beta launch last month," said Alex Taylor, chief executive officer of Jalipo. "SIVOO offers a wide selection of top quality content from the best producers worldwide. We believe this kind of content will be a successful example of how Jalipo can deliver content direct to Web audiences."

To experience SIVOO, please visit www.sivoo.com or www.jalipo.com.

About SIVOO

Founded in 2000, SIVOO Holdings, Inc. (Pink Sheets: SIVO.PK) operates the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 22,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.

Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.

SIVOO is headquartered in Philadelphia, PA, and has a production facility in Universal City, CA.

About Jalipo

Jalipo is the world's first online marketplace for TV and video content. It provides an efficient and effective way for content holders to distribute and monetise TV channels, live events and recorded video content online.

By combining the latest advances in video streaming and web 2.0 technologies with a range of innovations in rights management, syndication and micro-monetisation, Jalipo transforms the internet into a secure, open market for high value rights-sensitive content.

Putting media owners in complete control of their global distribution, Jalipo enables them to optimise online revenue and exposure while protecting offline rights values.

Jalipo can be found at www.jalipo.com http://www.jalipo.com/.

SIVOO is a trademark of SIVOO Holdings, Inc. All other trademarks are the property of their respective owners.

SAFE HARBOR STATEMENT

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to SIVOO or its management are intended to identify such forward- looking statements.

First Call Analyst:
FCMN Contact: jessica.grutowski@eurorscg.com

Source: SIVOO Holdings, Inc.

CONTACT: Media, Jessica Grutkowski of Euro RSCG Magnet, +1-212-367-6804,
sivoopr@eurorscg.com; or Investors, Amy Glynn of Cameron Associates,
+1-212-554-5464, amy@cameronassoc.com, both for SIVOO Holdings, Inc.

Web site:

http://www.sivoo.com/
http://www.jalipo.com/

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