LG and ARM Develop New Digital-To-Analog Converter Technology for US 2009 TV Switchover

LG and ARM Develop New Digital-To-Analog Converter Technology for US 2009 TV Switchover

LG Electronics Selects ARM9E(TM) Family Processor to Form the Basis of its Future Digital Set-Top Box Products

SEOUL, South Korea and CAMBRIDGE, England, May 29/PRNewswire-FirstCall/ -- ARM [(LSE:ARM)]; (Nasdaq:ARMHY)] today announced that LG Electronics
Inc., a global leader and technology innovator in consumer electronics with
2006 global sales of $38.5 billion, has licensed the ARM926EJ-S(TM) processor
for its new line of digital set-top boxes.

"The US analog cut-off presents a window to drive a fresh wave of
consumer electronics devices into the home, powered by the demand for
advanced TV-based services," says Choi Seung-Jong, vice president, Digital TV
Lab, LG Electronics. "ARM's technology provides us with the flexibility we
need to design set-top box solutions which enabled us to offer the US market
a breadth of products which can fully take advantage of this opportunity."

The latest agreement expands LG's portfolio of ARM(R) technology and
services which includes the previously licensed ARM1022E(TM) processor. The
new line of set-top box products from LG Electronics will take advantage of
ARM Jazelle(R) Java acceleration technology included in the ARM926EJ-S
processor, as well as the enhanced DSP capabilities available with the
ARMv5TEJ instruction set, and will focus on the lucrative US digital TV
market which will be the primary TV transmission standard as of 2009.

"ARM's long-standing partnership with LG has helped to enable the
adoption of this new set-top box targeted at the US digital transition," said
Ian Drew, vice president, Segment Marketing, ARM. "The range of ARM
processor-based technology in this new, low cost set-top box has enabled LG
to be one of the leaders in the switch over to all-digital broadcast. This
agreement further demonstrates ARM's continued momentum in the consumer
market."

About LG Electronics

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, home appliances and mobile communications,
employing more than 82,000 people working in over 111 operations including 81
subsidiaries around the world. Comprising four business units -- Mobile
Communications, Digital Appliance, Digital Display and Digital Media with
2006 global sales of US $38.5 billion -- LG Electronics is the world's
largest producer of CDMA handsets, air conditioners, optical storage
products, DVD players and home theater systems.

For more information, please visit www.lge.com.

About the ARM Connected Community

The ARM Connected Community is a global network of companies aligned to
provide a complete solution, from design to manufacture and end use, for
products based on the ARM architecture. ARM offers a variety of resources to
Community members, including promotional programs and peer-networking
opportunities that enable a variety of ARM Partners to come together to
provide end-to-end customer solutions. For more information, please visit
http://www.arm.com/community.

About ARM

ARM designs the technology that lies at the heart of advanced digital
products, from mobile, home and enterprise solutions to embedded and emerging
applications. ARM's comprehensive product offering includes 16/32-bit RISC
microprocessors, data engines, graphics processors, digital libraries,
embedded memories, peripherals, software and development tools, as well as
analog functions and high-speed connectivity products. Combined with the
company's broad Partner community, they provide a total system solution that
offers a fast, reliable path to market for leading electronics companies.
More information on ARM is available at http://www.arm.com.

ARM and Jazelle are registered trademarks of ARM Limited. ARM9,
ARM926EJ-S and ARM1022E are trademarks of ARM Limited. All other brands or
product names are the property of their respective holders. "ARM" is used to
represent ARM Holdings plc; its operating company ARM Limited; and the
regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM
France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design
Automation Inc.; AXYS GmbH; ARM Embedded Solutions Pvt. Ltd.; and ARM
Physical IP, Inc.; and ARM Norway AS.

Source: ARM Ltd

ARM PRESS OFFICE: +44-208-996 4141, Haran Ramachandran, Text 100, +44-208-846-0727, Haran.ramachandran@text100.co.uk; Michelle Spencer, ARM, +44-1628-427780, michelle.spencer@arm.com; Claudia Natalia, ARM, +1-408-548-3172, Claudia.natalia@arm.com

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