NASCAR TV Personality, Best-Selling Author Teams With AutoVantage:
NASCAR TV Personality, Best-Selling Author Teams With AutoVantage:
Liz Allison, Auto Club Aim for Checkered Flag in Marketing
NORWALK, Conn., May. 31 /PRNewswire/ -- A popular NASCAR racing TV personality, radio host and best-selling author has teamed with a direct marketing champion to rev awareness and accelerate exposure of a national automotive membership club.
(Photo:
http://www.newscom.com/cgi-bin/prnh/20070531/NYTHFNS1 )
Liz Allison has partnered with Affinion Group as a celebrity spokesperson for the group's AutoVantage discount automobile membership club.
Under the agreement, AutoVantage has launched a series of monthly columns and news releases, called "In The Driver's Seat With Liz Allison," to promote awareness of its comprehensive automobile benefits. The columns and releases will offer driving tips, automotive maintenance tips, new and used car buying tips and advice on keeping your car in championship condition.
"I'm very excited about joining the AutoVantage team." Allison said. "Together, we will shift into high gear and strive toward the highest driving standards in America, as well as, provide a brand new era in customer service. I am looking forward to my monthly column, 'In The Driver's Seat' where I will offer auto advice and share car tips. Automobiles are an investment whether new or used and it is up to each one of us to make the most out of our investment and the best way to do that is to take care of our cars."
Allison is a NASCAR TV personality, radio host and best-selling author. She has served as a racing analyst for TNT, CNNSI.com, TNN, CNN, ESPN and ESPN2. Allison has appeared on NBC's "Today Show," CNN, Fox and Friends, Fox News Weekend Live, ABC 's Street Signs, MSNBC, ESPN and the Speed Channel.
She is host of the No. 1 NASCAR radio show in Nashville, called "The Drivers Zone," on WGFX-FM.
Allison has served as host and track announcer for the Nashville Superspeedway since 2004, the first woman to serve in this role. She is the best-selling author of "The Girl's Guide to NASCAR" -- and has written two sequels for Center Street, a division of Time Warner Books, the first scheduled for release, Sept. 6, 2007. Allison is also writing three NASCAR Harlequin Romance novels, the first slated for November 2007 publication. She has penned articles for USA Today, NASCAR Scene, NASCAR Illustrated, NASCAR.com, MSN.com and FoxSports.com.
"We are thrilled to be soaring to new levels through our relationship with Liz Allison, an icon in the racing industry," said Mike Wain, vice president of AutoVantage. "This brings together two very strong brand names in the automotive world -- Liz Allison and AutoVantage."
About AutoVantage
Members of AutoVantage (www.autovantage.com or 1-800-876-7787) can save from 5 to 20 percent on car care at some 19,000 service locations, including participating Firestone AAMCO, Jiffy Lube, Meineke and American Car Care Center locations. AutoVantage also offers 24- hour nationwide emergency towing, roadside assistance, and lockout protection from its network of more than 10,000 emergency roadside assistance providers. Trip routing for maps and door-to-door driving directions across the U.S. are also included, as well as information on new and used cars. AutoVantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.
About Affinion Group
Affinion Group (www.affiniongroup.com) is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 5,200 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation that administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,000 employees throughout the United States and in 14 countries across Europe.
First Call Analyst:
FCMN Contact:
Web sites: http://www.affiniongroupmedia.com
Photo:
http://www.newscom.com/cgi-bin/prnh/20070531/NYTHFNS1
AP Archive:
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewsire.com
Source: AutoVantage
CONTACT: Todd Smith, +1-615-764-2598, mobile, +1-615-202-7944, or Andrea
Lindsley, +1-615-780-3315, mobile, +1-615-415-8886, both of AutoVantage
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Profile: intent
posted by EntertainmentNews @ 2:22 AM
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