Lights, Camera, Conserve! as Rain Bird's Intelligent Use of Water(TM) Film Competition Sharpens the Focus on Water Conservation

Lights, Camera, Conserve! as Rain Bird's Intelligent Use of Water(TM) Film Competition Sharpens the Focus on Water Conservation

Environmentally-Focused Film Competition Opens Call For Short Films That Address The Need For Efficient Utilization of Earth's Most Precious Resource

AZUSA, Calif., May 29 /PRNewswire/ -- Rain Bird Corporation, the leading manufacturer and provider of irrigation products and services, is giving all filmmakers the opportunity to showcase their talents while bringing about a greater knowledge and awareness of the need for water conservation in the face of a water crisis of global proportions. The Intelligent Use of Water Film Competition seeks short films (1-20 minutes in actual or excerpted run time) that focus on the topic of water conservation. Narrative, documentary, animated, experimental and/or student-made productions should explore approaches and ideas to intelligently manage and efficiently utilize the Earth's most precious resource.

Filmmakers who submit their short film (in English) on DVD/VHS or electronically via the competition website http://www.iuowfilm.com/, will have their films reviewed by a panel of judges with academic, professional, industrial or governmental expertise in film and/or water conservation. Finalists will be selected and invited to a screening event on September 30, 2007, in Los Angeles at the LA Arboretum, where the winners will be announced and awarded cash prizes of $6,000 for judges' selection and $3,000 for audience's pick.

"Films such as Al Gore's An Inconvenient Truth, demonstrate the powerful influence that the film medium has on affecting positive change among the public," said Dave Johnson, Rain Bird's Corporate Marketing Director. "In light of the great impact that scarcity and mismanagement of water will have on the whole world, providing forums such as The Intelligent Use of Water Film Competition enables people to actively exercise their influence and raise awareness of these important issues. The solution to the world's water problems requires the education, mobilization and involvement of everyone, and film is an ideal tool for inspiring action."

All entries must be submitted on DVD or VHS in NTSC format or as a .mov, .wmv or .mpg file no later than August 15, 2007, for consideration. Visit http://www.iuowfilm.com/ for more information on the competition and entry requirements.

Rain Bird's Intelligent Use of Water Film Competition is the most recent example in the company's history of creating programs and initiatives to boost awareness of water conservation. Rain Bird devotes significant resources to its Intelligent Use of Water public initiatives, which include a series of white papers; public service announcements; membership on the EPA's Alliance for Water Efficiency and the EPA's WaterSense steering committee; bi-annual Intelligent Use of Water Summits, partnerships with non-profit organizations; development and support of elementary and middle school curriculums; and participation in the Tournament of Roses Parade(R), an annual worldwide stage to communicate the need for water conservation.

ABOUT RAIN BIRD CORPORATION

Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water(TM) is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico http://www.rainbird.com/.

First Call Analyst:
FCMN Contact:

Source: Rain Bird Corporation

CONTACT: Stefan Pollack, spollack@ppmgcorp.com, or William Ostedt,
wostedt@ppmgcorp.com, both of The Pollack PR Marketing Group, +1-310-556-4443,
for Rain Bird Corporation

Web site:

http://www.iuowfilm.com/
http://www.rainbird.com/

-------
Profile: intent