Josh Holloway in London to Celebrate his Appointment as the Face of Davidoff Cool Water Fragrance(1) & Reveal First (or Behind The Scenes ) Images From the Campaign

Josh Holloway in London to Celebrate his Appointment as the Face of Davidoff Cool Water Fragrance(1) & Reveal First (or Behind The Scenes ) Images From the Campaign

LONDON, May 22/PRNewswire/ -- Coty Prestige, a division of Coty Inc., welcomes Josh Holloway
to London as the new face of the Davidoff Cool Water fragrance (worldwide
except North America), following the agreement announcement in February.

http://www.newscom.com/cgi-bin/prnh/20070522/257080-a

http://www.newscom.com/cgi-bin/prnh/20070522/257080-b

http://www.newscom.com/cgi-bin/prnh/20070522/257080-c

http://www.newscom.com/cgi-bin/prnh/20070522/257080-d

http://www.newscom.com/cgi-bin/prnh/20070522/257080-e

The agreement marks the first time this southern charmer, the
well-known "Sawyer" from LOST, crosses over into the fragrance market.
Davidoff Cool Water, a major iconic fragrance, has long symbolized the
energy, sensuality and the cool attitude that characterize Josh Holloway.

"I love Cool Water because it is simple, powerful and timeless. To me,
the Cool water man is not someone who is trying to be cool, he is someone who
is comfortable with his masculinity"

Josh Holloway.

"Davidoff Cool Water is a legendary fragrance, a unique worldwide success
since 1988 selling over 3 million bottles per year since launch. Josh
Holloway has a strong, authentic, cool personality, but also an intimate
relationship with the water. As an icon of masculinity and powerful
character, he truly embodies the values of Davidoff Cool Water. Both share
authenticity and originality, both are the first and the best and in this
sense are unique," said Françoise Mariez, SVP International European
Marketing Licenses, Coty Prestige.

The new advertising campaign (television & press) will break across
Europe and the UK at the beginning of July 2007.

Editors note: Images available of Josh Holloway taken at the
Davidoff Cool Water ad campaign shoot in Hawaii and during press interviews
in London.

About Coty Inc.

Coty was created in Paris in 1904 by François Coty who is
credited with founding the modern fragrance industry. Today, Coty Inc. is the
world's largest fragrance company and a recognized leader in global beauty
with annual net sales of US$2.9 billion. Driven by an entrepreneurial spirit,
passion, innovation and creativity, Coty Inc. has developed an unrivaled
portfolio of notable brands and delivers its innovative products to consumers
in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige
and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti,
Chloé, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!,
Kenneth Cole, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah
Jessica Parker, Vera Wang and Vivienne Westwood. The Coty Beauty brand
portfolio is more widely distributed and includes adidas, Aspen, Astor,
Calgon, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate
Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kylie Minogue,
mary-kateandashley, Miss Sixty, Miss Sporty, Pierre Cardin(2), Rimmel,
Shania Twain, Stetson, the healing garden and Vanilla Fields. For additional
information about Coty Inc., please visit www.coty.com.

(1)Worldwide except North America

(2)European license only

Source: Coty Inc (Division Coty Prestige)

Coty Prestige UK Press Contact: Kirsty Dale, Communications Manager, Tel : +33-(0)-208-971-4131/4126, Email: kirsty_dale@cotyinc.com

-------
Profile: intent