WorldNow Partners With Magid Media Futures for In-Depth Web site Analysis

WorldNow Partners With Magid Media Futures for In-Depth Web site Analysis

Magid Media Futures will help deploy an intensive survey across 130 TV Station Web sites that utilize WorldNow's Web publishing platform

NEW YORK, May 22 /PRNewswire/ -- WorldNow, the leading provider of Internet technology, content and revenue solutions for over 280 local media Web sites, announced today a partnership with Magid Media Futures to deploy two of the most comprehensive surveys for local TV Station Web sites to date. These surveys will provide extensive findings that address the nature of WorldNow's customers' Web site audience across local media sites. A key focus will be on the development of video usage in local markets. This partnership will enable WorldNow to gather local market research that will benefit individual customer stations in their efforts to grow both audience and revenue through digital media efforts.

WorldNow and Magid Media Futures(TM) will also survey local online news and information consumers currently using local sites other than those served by WorldNow to gain a better understanding of online consumer attitudes toward these Web sites in general.

Both surveys will address various topics offered exclusively to WorldNow customers; including:

-- A detailed look of who is visiting local media sites
-- Consumer attitudes and drivers behind local news and information Web
sites visits, both WorldNow and non-WorldNow platform sites
-- What consumers are looking for in regards to content, functionality,
video, advertising and general news and information content
-- How local media sites should adapt to meet the changing needs of their
local audience

"Our goal is to make sure our customers are the leaders in their marketplace," states Gary Gannaway, President and CEO, WorldNow. "This research will go a long way in showing the value of what they are doing today and how best to adapt to the evolving online needs of consumers to remain relevant well into the future."

"As the Internet audience universe stabilizes, competition for consumers online will begin to reflect traditional competition among legacy media. Development of a strong brand and consistent execution aimed at meeting consumer needs and expectations online," explains Maryann Baldwin, Executive Director, Magid Media Futures(TM). "WorldNow and its partner stations understand that this kind of research aimed at catering to these online consumers will make them the brand and source that succeeds in engaging these consumers and developing a more loyal following."

WorldNow will be deploying this survey this week and in addition to the data that they collect, all customers will have the opportunity to conduct an additional survey with Magid Media Futures targeted specifically to their site and market.

About Frank N. Magid Associates, Inc.

Frank N. Magid Associates, Inc., founded in 1957, is the world leader in providing research-based strategy solutions to a variety of businesses representing all aspects of the media, entertainment, and communication industries. With nearly 350 employees operating out of offices in New York, Los Angeles, London, Minneapolis, and Cedar Rapids, Magid serves hundreds of clients in more than 35 countries worldwide. Magid works with its clients to achieve success by gathering exceptional consumer insights and developing and executing strategies that maximize client performance.

The valuable perspectives gained over thousands of engagements and millions of consumer interviews and observations have also made Magid highly sought after among business leaders and investors as they map out the future. The company's Magid Media Futures(TM) unit is recognized as providing highly predictive and prescriptive data-driven insights on the future of media. More recently, Magid's Millennial Strategy Program(TM) is helping operators and investors develop successful strategies to access this potent consumer segment.

About WorldNow

WorldNow, a New York based technology and sales company, provides a comprehensive suite of online revenue solutions to over 280 local broadcasters, newspapers and cable providers. WorldNow enables media companies to build new businesses on the Internet through five core products including a proprietary streaming video solution, Web site publishing platform, online automotive classifieds, local ad sales, and a national advertising consortium known as the Local Media Network (LMN). Current WorldNow customers include Cox, Dispatch, Fisher, Gray, LIN Television, Media General, News Press & Gazette, Raycom Media, The New York Times, Time Warner Cable, Tribune, and Young. For more information about our company, please visit, http://www.worldnow.com/ and http://www.localmedianetwork.com/.

First Call Analyst:
FCMN Contact:

Source: WorldNow

CONTACT: Amy Dowden, Director of Marketing of WorldNow, +1-212-931-1221,
adowden@worldnow.com

Web site:

http://www.worldnow.com/
http://www.localmedianetwork.com/

-------
Profile: intent