Azteca America Taps Award-Winning Television Vet as Executive Vice President of Marketing

Azteca America Taps Award-Winning Television Vet as Executive Vice President of Marketing

Karen Davis brings over fifteen years of bilingual marketing experience with global brands like MTV, HBO, NBA and NBC

LOS ANGELES, May 22 /PRNewswire/ -- Azteca America, the fastest-growing Hispanic television network in the United States, announced today the appointment of Karen Davis as Executive Vice President of Marketing. Ms. Davis will report to company CEO Adrian Steckel and be based in Azteca's Century City headquarters.

For over fifteen years, Karen has built brands and gained market share for media companies in the bilingual entertainment sector. As Executive Producer, she was one of the founding members of MTV Latino, the first Creative Director for HBO's international ventures, and was named by Universal, Paramount, FOX and MGM to head their movie channel, Cinecanal, in Latin America.

In her role as Senior Director for Television and Media for the NBA, Karen, based in Miami, was credited with prospecting and closing the first- ever major sports league deal with a U.S. Spanish-language network. In the new media space, Ms. Davis was a founding partner and Chief Marketing Officer for the sports portal, Todosport.com, which amassed the fastest-growing network of sports sites for players, leagues, teams and fans in its time and was successfully sold to Umbro in 2000.

Prior to joining Azteca America, she ran The Meadows Group, a consulting firm specializing in start-up television and new media ventures, offering support services to international clients in marketing and strategic planning. Among her clients was Telemundo, where she headed their marketing efforts as liaison between the network and NBC in producing their first Olympics together.

"With her strong background that blends marketing, distribution, branding and creative services, Karen's ability to take Azteca America to the next level is second to none. We are excited to have her international brand- building expertise as we move our network forward and continue building a stellar team," said Mr. Steckel.

Ms. Davis earned her undergraduate degree in International Relations and Spanish at Tufts University. She is fluent in Spanish and has enjoyed living and working in Mexico, Venezuela, Argentina and Spain.

About Azteca America

Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in over 57 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Sacramento-Stockton-Modesto, Albuquerque, Fresno-Visalia, San Diego, Denver, El Paso, Orlando, Philadelphia, Tampa, Washington DC, Atlanta, Austin, Las Vegas, Boston, Tucson, Corpus Christi, West Palm Beach-Ft. Pierce, Seattle, Bakersfield, Hartford, Portland, Salt Lake City, Monterey-Salinas, Laredo, Naples-Ft. Myers, Palm Springs, Raleigh-Durham, Odessa, Colorado Springs, Milwaukee, Santa Barbara, Lubbock, Amarillo, Yakima, Wichita, Oklahoma City, Reno, Greenville, Abilene, New Orleans, Omaha, Tulsa, Boise, Toledo, Chattanooga, Victoria, Twin Falls and Charleston.

http://www.aztecaamerica.com/corporate

Azteca America is a Grupo Salinas Company.
Visit: http://www.gruposalinas.com/

Azteca America Media Contact:
Daniel McCosh
323 517 0370
or
011 (5255) 1720-0059
dmccosh@aztecaamerica.com

Source: Azteca America

CONTACT: Daniel McCosh, Azteca America, +1-323-517-0370, +011-5255-1720-
0059, dmccosh@aztecaamerica.com

Web site:

http://www.aztecaamerica.com/
http://www.gruposalinas.com/

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