Join Us as Cartel Enters The Bubble on Thursday, May 24

Join Us as Cartel Enters The Bubble on Thursday, May 24

Catch Cartel's Red Carpet Entrance at Pier 54 as They Enter Dr Pepper Band in a Bubble to Record Their Next Album

NEW YORK, May 21 /PRNewswire/ -- WHAT: Epic recording artists Cartel will take part in a red carpet event
at New York's Pier 54 as Cartel enters the Bubble. Cartel's entrance will
be broadcast live on MTV at 11 p.m. EDT as part of a four episode music
special, "Band in a Bubble presented by Dr Pepper" and will be shown live
online at www.drpepperbubble.com.

Broadcast/photo opportunities include:
-- Visuals of Cartel on the red carpet
-- Visuals of Cartel entering the Bubble and being sealed inside for
almost a month
-- Interviews with key executives from Dr Pepper, MTV, Epic and
Mediaedge:cia

WHO: THE Band in the Bubble - Epic recording artists Cartel including,
singer and keyboard player Will Pugh, guitarists Joseph Pepper and Nic
Hudson, bass player Jeff Lett and drummer Kevin Sanders.

Key executives will also be on-hand for interviews: Andrew Springate, vice
president of marketing, Dr Pepper; Tim Rosta, senior vice president,
integrated marketing, MTV; Doug McVehil, vice president, digital media
marketing and promotion, Epic Records; and Lee Doyle, chief executive
officer of Mediaedge: cia North America.

WHEN: Thursday, May 24, 2007
9:00 p.m. EDT Bubble Entrance at Pier 54

WHERE: Hudson River Park's Pier 54
Westside Highway and 13th Street
New York, NY 10014

DETAIL: Dr Pepper, MTV, and Epic recording artists Cartel are giving music fans more of what they want this summer ... a first-time, real-time look into the making of the band's newest album during Dr Pepper Band in a Bubble. In what is sure to be the most talked-about music event of the year, Cartel will be sealed inside a huge transparent bubble on Hudson River Park's Pier 54 in New York City from May 24 through June 12, and every move they make will be live for the world to see as they eat, breathe, sleep and record the follow-up to their breakthrough debut album, CHROMA. Web cameras will stream live content on www.drpepperbubble.com and the event will air as a music special with four 30-minute episodes on MTV. To view the online press kit, please visit http://onekit.enr-corp.com/1001772/index.html.

First Call Analyst:
FCMN Contact:

Source: Dr Pepper

CONTACT: Prior to May 24, Band in a Bubble Media Hotline,
+1-646-935-3991, DrPepperBubble@ketchum.com; Onsite on May 24, Julie Lowen,
+1-646-935-4132, julie.lowen@ketchum.com, or Stephanie Walter,
+1-646-935-3933, stephanie.walter@ketchum.com, both of Ketchum, for Dr Pepper

Web site:

http://www.drpepperbubble.com/

NOTE TO EDITORS: To learn more or to schedule an interview with Cartel or key executives before the entrance, please contact the following

-------
Profile: intent